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NEWS TRAVEL WEEKLY BUSINESS


too much tourism in a small area. If Venice is the problem, there are 1,000 places to go in Italy that aren’t Venice. Tourism is supposed to be a mutual benefit – good for the host community and good for the traveller. We need to keep that balance. You’ve more chance of doing that by spreading tourism, than just going to the same iconic sites, which get worn out.”


ADAM GOLDSTEIN, Vice-chairman, Royal Caribbean Cruises:


“Overtourism is a key element, but only one, of less-than-responsible tourism – and we should frame this in terms of opportunity. If there is proper dialogue, people can respond. “In Dubrovnik, which is at the epicentre of this, the mayor came out with regulation of cruise ships. We invited him into a dialogue and asked: ‘What are the issues in the old city?’ He said: ‘Well, on Thursdays, Fridays and Saturdays, we have all the ships. We don’t have ships on Sundays, Mondays, Tuesdays, Wednesdays.’ So, it’s overcrowded three days a week. “We said: ‘That could be


addressed. What else?’ He said: ‘All the ships come in the morning.’ So he is in favour of more tourism, just not in the old city on Thursday, Friday and Saturday mornings. The old city is not going to get any


Virtuoso’s Matthew Upchurch (left) and Intrepid Travel’s Darrell Wade


“Tourism is supposed to be a mutual benefit – good for the host community and good for the traveller”


bigger, [but] there is tremendous capacity to generate more tourism and utilise capacity. “Venice is sort of ground zero. Our polling suggests most people who live in and around Venice want the economic activity [tourism brings]. There are two groups of antagonists. One, with whom it’s possible to have a dialogue, don’t want ships coming through the Giudecca Canal, but to use the industrial channel. The second group, which is difficult to have a dialogue with, don’t want cruise ships in the lagoon at all. The backdrop is that cruise ships are less than 10% of Venice’s tourism. “There are potential solutions


that could create either more capacity or less objection.”


MATTHEW UPCHURCH, Chief executive, Virtuoso:


“A lot of our clients wouldn’t be caught dead in Venice in the summer. They don’t want that [busy] experience.” “If you look at the size of the


world’s source markets and [especially] at China, what is going to happen over the next 20-30 years is massive. It’s hard to manage people. You need to inspire people to do the right thing, so marketing must change. “There are entrenched interests


on either side – the incumbent interests and what I call techno- arrogance. When I talk about this [I’m told] ‘You’re a Luddite. How to balance these? Government could play a big role.”


DAVID DINGLE, Chief executive, Carnival UK:


“If you closed the whole cruise industry tomorrow, it would make zero difference to overtourism because we are such a small part of the total. It’s easy to measure cruise tourism. You know when 2,000 or 3,000 people turn up in a port, so it’s an easy target. “The WTTC report [see box] points out 72% of tourists are day visitors. We need deeper levels of data to understand this issue. In Barcelona, 6% of tourists are cruise visitors and they probably spend the shortest time there of


62 travelweekly.co.uk 9 August 2018


any tourists. Most are there for a day, whereas people on city breaks stay three or four days. “It is no accident that [concern


about] overtourism has arisen at the same time as political movements we might call ‘nationalist’. I don’t know what the solution is [but] dialogue is critical. There is little sign this movement will be easily swayed by economic arguments. “Maybe it could become a self- regulating issue to an extent, if


Travel Foundation sets sigh


The Travel Foundation hosted the roundtable to discuss ‘Managing overtourism’ for industry leaders attending the World Travel and Tourism Council (WTTC) Summit in Buenos Aires in April. The discussion took place in the light of a WTTC report on overtourism, Coping with Success: Managing Overcrowding in Tourism Destinations, published last year. This identified five elements of


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