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The Tui Academy Zanzibar trains young women to become tour guides


Tui Care upports through projects


Tui opened an academy in the Dominican Republic last year in partnership with Plan International


Tui Care Foundation


Helen Caron, new member of the Tui Care Foundation Board of Trustees


I saw the


difference sustainable tourism can bring to a destination when I visited


Zambia 10 years ago on one of Tui’s early sustainable tourism projects. The trip left a lasting impression, and it’s a privilege to be asked to sit on the Tui Care Foundation board of trustees. As Tui Group product and


purchasing director, I work with hoteliers, partners and tourist boards. I’m looking forward to taking an active role, using my experience to help raise funds and ensure a pipeline of projects. The benefits to a destination can’t be underestimated. The foundation works globally and acts locally, building partnerships with local and international organisations so the impact is long lasting. The charity has really made


a difference, supporting more than 30 projects, from helping to train young women in Morocco to run bicycle tours to protecting turtles in Cape Verde.


In many of our markets,


customers can donate to the Tui Care Foundation when they book. They can also support the foundation and learn more about projects on holiday through our Tui excursions and fundraising activities. We’re grateful for our


customers’ generous donations and ask them to continue their support. Tui covers the Tui Care Foundation’s running costs, ensuring that 100% of customer donations go to projects. Our industry’s future depends on us working with customers, partners and competitors to protect destinations. Offering experiences that are more responsible, and having strict social, environmental and governance standards, are essential for the industry to manage its impact. Sustainability certification


for hotels is key. It helps hotels manage their environmental and social impacts, reduce energy and water consumption and ensure support for local people, businesses and culture. We encourage customers to look for the Travelife logo when booking.


‘Caring for a Better World’


Thomas Ellerbeck, member of the Group Executive Committee of Tui Group and chairman of the Tui Care Foundation Board of Trustees


Tui stands


for sustainable tourism. Social and environmen- tal sustainability are two sides of the same coin


when it comes to our corporate responsibility. From the introduc- tion of carbon-efficient aircraft to hotels with recognised high environmental standards, from excursions characterised by sustainability criteria to projects that facilitate vocational training for local youth. Tui’s sustainability strategy


‘Better Holidays, Better World’ stands for a holistic approach to the challenges of more sustainable tourism. We take our responsibility seriously and create opportunities for people in less-developed regions. Access to education and training and better prospects for young women are key topics for the work of Tui Care Foundation. Our work has only just started.


In 2017, Tui Care Foundation started to implement the ‘Caring for a Better World’ strat- egy. By 2020, the foundation will work towards three main goals:


opening up new perspectives for the young generation, contrib- uting to preservation of the environment, and above all, sup- porting families in destinations in participating to a greater extent in the success of tourism. My visit to our initiative


in Crete last summer clearly revealed this connection. The project links the three major sectors of the local economy: agriculture, viticulture and tourism and connects 190 wine- growers and olive farmers with the island’s tourism industry. The project is a showcase for the great potential of tourism for the creation of local added value and local employment. People in the destinations thus benefit to a greater extent and more sustainably from tourism. This is also reflected in our


Tui Academies programme, where young people get the opportunity to develop a successful career in tourism. Coming from disadvantaged backgrounds, with no prospect of a future for many of them, a vocational education at a Tui Academy is their first chance of participation in their region’s booming tourism sector.


9 August 2018 travelweekly.co.uk 15


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