NEWS YOU CAN USE
PAGE 24 TRAVEL 2 EXPANDS OFFERING IN CARIBBEAN
PAGE 30 CRYSTAL UNVEILS 225 EXCURSIONS IN EUROPE
PAGE 32 BEDSWITHEASE ADDS HOTELS TO PORTFOLIO
OPERATOR
Cosmos unveils year-long incentive ‘to thank agents’
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
Cosmos is introducing a year-long giveaway that will see one agent every month win a raft of prizes worth hundreds of pounds.
The competition, run
AGENT INCENTIVE
in conjunction with Travel Weekly, will include prizes such as concert tickets, short breaks, spa days and meal vouchers. One agent in January will win Little Mix concert tickets; a spa day for two including treatments and Prosecco; meal vouchers; and cinema tickets for one. It is the first time the operator
has run a trade incentive of this size and follows Cosmos’s rebrand last year, its new bookable trade portal, dedicated agency sales telephone number and expanded on-the-road sales team. Sales director Janet Parton said:
“We have done ad hoc incentives but never one on this scale and we hope this will appeal to frontline
OPERATOR
Classic Collection to run January sale and partner with Silversea
Classic Collection Holidays is embarking on its first-ever January sale. Discounts apply to 66 hotels across 28 destinations, including up to £1,562 per couple off Gatwick departures to Carlisle Bay in Antigua in June. The specialist operator is also introducing cruises
NEWS IN BRIEF
Bourne Leisure gives away weekly prizes this month
Butlin’s, Haven and Warner Leisure Hotels parent Bourne Leisure is giving away prizes including Love2shop vouchers and a personal shopping experience in a weekly draw. To enter, make a booking between now and February 5. It is also giving away 300 goodie bags during agency visits.
bourneleisuresales.co.uk
Earn Silver Explorer badge with Silversea training
Silversea has added a sixth badge to its online training for agents. The Silver Explorer badge will allow agents to learn about the ship’s stem-to-stern refurbishment.
silverseaacademy.com
WIN: This month’s prize includes tickets to see Little Mix in concert
agents of all ages and push Cosmos out to a wider audience. “We have massively changed
the way we work with agents in the last year and we wanted to thank agents for all their support, not just during the peak booking period but all year. “This incentive should give us the opportunity to work with agents we might not work with normally.” To enter the prize draw, agents must log every booking
made with Cosmos each month at
comp.travelweekly/
TheBigCosmosGiveaway on Travel Weekly’s website. The more bookings made, the more chances there are of winning. The operator is focusing on experiences as giveaways based on trade feedback. At the start of each month one
agent will be chosen to win the previous month’s bundle of prizes, and the following month’s prizes
will be revealed.
cosmos.co.uk
with Silversea following feedback from the trade. Managing director Nick Munday said: “Silversea and Classic are sold through the same agents to passengers with a similar customer profile. The Silversea fleet is a very good fit with the hotel product Classic features. “Classic has always backed the trade and our first January sale has been designed to continue this support.” A sale booklet is being made available in print and digital device-friendly formats, for agents to overbrand
and distribute to their own databases.
classic-collection.co.uk
4 January 2018
travelweekly.co.uk 23
Did you know…? Our 12 Days of Christmas flash sale is NOW ON. With this your clients can save up to 55% plus up to an extra £200! The Caribbean’s sunnier climes are awaiting their arrival…
Citalia offers rail holidays from UK to Italy for first time
Citalia is offering trips by train to Italy from the UK for the first time. The Italian specialist is offering free first-class Italian rail transfers to clients who book before January 31, as well as savings of up to 35% in January.
citalia.com
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