WHAT TRENDS DO YOU PREDICT FOR 2018?
2018 will be a better year “I predict 2018 will be a better year than 2017 because people will have become used to higher prices following the Brexit referendum. It’s the new normal.”
Giles Hawke, Cosmos
ACTIVE BREAKS: More Brits are tipped to shun fly and flop holidays in favour of experiential trips
e for 2018?
“They want a VIP experience they can’t create themselves and will pay for that”
very engaged. We also work hard to create ambassadors in stores or bring retailers into our office and tell them about our business.” Hawke added: “It’s just the right
time for Atas to train agents. We will have to keep saying the same messages like we did with the cruise sector and Clia.”
n’t feel welcome in UK
29 countries, mostly European,” he said. “They feel nervous because they don’t feel welcome [in the UK]. We are finding it tough to recruit British people to replace them.” Club Med UK managing director
Estelle Giraudeau said Brexit was a “massive challenge”. However, she said: “Consumers see the importance of all-inclusive packages, so we think that we are gaining share in the market.”
Indies will see a renaissance “People get so used to booking online, but now they’re a bit nervous after Monarch so we’re seeing a renaissance for independent agents. Younger people want to travel and
can’t get that knowledge online.” John Sullivan, Advantage Travel Partnership
Knowledge will build loyalty “People are well-travelled and can get the information online, so if agents can say we have been there or know what things there are for the customer, that’s how you build
customer loyalty.” Sandra Corkin, Oasis Travel
Training will be key “It’s not all about commission; it’s about developing agents’ business to sell our product through training and marketing.” Brian Young, G Adventures
Cruise will keep growing “Ocean cruising is the fastest-growing sector in travel and there are no signs that it will slow down, with new ships on the order books for most lines." Iain Baillie, Carnival Cruise Line
Skiers will seek luxury “There has been a massive investment in ski product with consumers seeking more modern luxury. We’re seeing Brits go to better-quality resorts and booking earlier. Considering the poor
snow in recent years, that’s very resilient.” Richard Downs, Iglu
Airlines will consolidate “There is an opportunity for more airline consolidation – we’re seeing it with IAG and Lufthansa – and that’s going to continue.” Colin Stewart, Air Europa
4 January 2018
travelweekly.co.uk 17
PICTURES: INTREPID/NIRAJ SHRESTA; SHUTTERSTOCK
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