NEWS ROUND-UP
Explore founder sets up Derek Moore Foundation
Juliet Dennis
Industry stalwart Derek Moore, chairman of Te Specialist Travel Association (Aito) and founder of operator Explore, has set up an independent charitable foundation to help struggling communities. Te Derek Moore Foundation
gained charitable status in August and currently has five projects to help communities, in Guatemala, Mexico, Zimbabwe, Uganda and Sri Lanka. “I set up Explore in 1981 and
decided maybe it’s time I gave something back, so I set up the foundation,” said Moore. “Te idea is to look aſter smaller
community projects that bigger charities overlook, particularly in developing countries where companies like Explore make a living. “During my 13 years as a tour
guide, I can remember leading trekking groups in the Atlas Mountains and staying in small
Derek Moore (left) with White Hart Associates’ Chris Photi, who helped to raise £3,500 for his new charity
villages and being careful not to ‘invade’ these villages. Now I’m in a position to do something more formal to help.” Te foundation aims to partner
with projects that are already up and running. Examples include funding medical supplies for 71 midwives working with indigenous people in the Quetzeltenango area of
AWTE AWARDS: Clia events manager Adele Foster and Holiday Extras’ Lindsay Garvey-Jones were among the winners at this year’s AWTE Awards. The Association of Women Travel Executives Awards, for which T
ravel Weekly is media partner, attracted a
record number of nominations. Garvey-Jones won the honorary award for “her outstanding contribution and ongoing support to the association over the past year”, while Foster took home the business impact award for her “outlook, enthusiasm and work ethic”. Nicola Graham, Reuben’s Retreat; Jacqueline Dobson, Barrhead Travel; and Suzanne Horner, Gray Dawes Travel were added to the Influential Women in Travel list. Family Holiday Association founder Joan Laurance was added posthumously.
14 3 OCTOBER 2019
travelweekly.co.uk I set up Explore
in 1981 and decided maybe it’s time I gave something back, so I set up the foundation
Guatemala and seting up a library in a school in Uganda, and providing the books and staff training. Moore has funded the creation
of the charity and said “100% of the funds will go directly to the projects”. He is keen to work with operators
to find and fund between 10 and 15 projects a year. Te charity has three trustees and
has a project advisory board of three volunteers: Chris Rowles, treasurer of Aito; Fiona Jeffery, founder of Just a Drop; and Lyn Hughes, editor-in- chief of Wanderlust magazine. Find out more about the foundation at
thederekmoorefoundation.org.
Jamaica Tourist Board unveils music ad campaign
Te Jamaica Tourist Board has unveiled a “massive” marketing campaign, ‘Jamaica: Heartbeat of the World’, to replace its ‘Home of all right’ strapline. Te campaign was rolled out
online this week, and is to continue across social media, print and outdoor advertising in October, with a TV ad to follow in November. Tourist board director Donovan
White said: “Music is the heartbeat of everything we do and how we reach people, so music will be at the core of the campaign. “We are going to do a trade
presentation of the campaign that will allow all the people who market and sell Jamaica on a daily basis to have these new assets.” Te island atracted 430,000
Britons last year, and numbers rose by 5.5% from January to August this year, partly helped by a new Tomas Cook flight from Manchester which began in May. White said the tourist board was in the “final stages” of a deal to replace the seat capacity lost following Tomas Cook’s collapse.
PICTURE: Adrian Pope
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