Business
Spotlight on: EPoS systems
Paying for a meal or hotel room online is now normalised, so electronic point of sale systems are going further than ever. Glynn Davis reports on the latest developments
20 | The Caterer | 28 April 2023
C
ustomers were forced to change the way they interacted with hospitality during Covid-19. This behavioural impact has
continued into the post-pandemic environment, with technology playing an increasingly promi- nent role in ordering, payments and loyalty. The likes of mobile ordering, pay at table,
QR codes, digital loyalty programmes and apps have become mainstream features of the leisure and hospitality industry, with varying degrees of adoption. What links these different customer touch-
points is electronic point of sale (EPoS) sys- tems, which have become increasingly important as the central hubs from which ordering and payments are connected, regard- less of where they touch the customer. This has led to increasingly flexible EPoS solutions that are able to integrate with a vast array of third-party solutions that go beyond payments and ordering. These encompass booking tools, kitchen management, cus- tomer relationship management (CRM) software, event management, stock control, product ordering and menu planning. A growing eco-system around the EPoS is proving to be a great generator of connected data, providing hospitality businesses with the opportunity to generate insights that can help them deliver a richer, more personalised expe- rience to the customer.
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