SWEET SPOTS
The big F&B businesses want their Epos systems to enable mobile ordering and payment, while smaller players are more interested in reliable support. But for operators at every level, integration, flexibility and a strong roadmap for the future are the priorities, as Elly Earls explains
Sponsor’s comment P
When your business has multiple points of purchase, your systems need to join up. Whether it’s booking a table online, reserving a beauty treatment via an app or buying gift vouchers over the phone, your systems must integrate to capture the sale at every point – and more importantly, the data. Captured customer data
forms a huge part of repeat marketing. If you can segment your data – by age, gender, topic, booking platform (the list goes on) – your campaigns become more targeted and conversion rates grow. With multiple routes to
market, it makes sense to partner with a company like Newbridge Software, which has the experience and willingness to integrate all these sources and put them under the control of individuals in your business.
www.newbridgesoftware.co.uk 28 | Technology Prospectus 2018
hysical tills may be unlikely to be scrapped in favour of virtual technolo- gies any time soon, but what the soft-
ware that controls the till absolutely must have is the ability to run on a web-based platform. Clunky legacy systems are accordingly on their way out, and any investment in a new elec- tronic point of sale (Epos) system will probably be looking to the cloud.
“Cloud-based operations are easier to set
up, easier to monitor and easier for the opera- tor to use,” says Deri Green, director of New- bridge Software. “Even some historic software platforms have now had big upgrades to make them cleaner and easier to use. “Another benefit of web-based systems is
that operators can access them whenever and wherever they want – they want to be able to monitor their shrinkage, see their best sellers or keep updated on a particular promotion even if they’re on a beach in Honolulu.” And operators aren’t asking just for more flexibility in monitoring business performance. With various forms of cashless payment gain- ing ground and consumers demanding ever more convenience and control, Epos systems also need to be able to support a growing array of payment methods and offer a variety of till options for processing them. One area that has really started to take off is the use of tablets and smartphones as hand- held POS systems to speed up customer service by reducing queue times. “The ten- dency even within QSR [quick-service restau- rant] environments is to go to consumers as opposed to waiting until they’re there. Speed is
www.thecaterer.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
