Sponsor’s comment
Founded in 2013, Yoyo is the fastest-growing mobile payment and loyalty marketing platform in Europe. Through its unique omni-channel point-of-sale acceptance rails, Yoyo delivers a seamless mobile payment and loyalty experience for consumers while providing retailers with the tools to better engage, reward and retain their customers. Yoyo is partnered with
several high street retail chains, including Planet Organic, Harris + Hoole, HOP Vietnamese and Wrap it Up. Yoyo also built the branded payment and loyalty app for Caffè Nero. Yoyo is present in more than
70 universities across the UK and Ireland, as well as canteens in 200 corporate locations. Overall, Yoyo processes more than 1.75 million transactions a month, with more than 700,000 registered users and 370,000 monthly active users.
www.yoyowallet.com 16 | Technology Prospectus 2018
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It’s not just mobile’s payment functionality that is driving its popularity with customers and operators, but also its ability to build loyalty. Elly Earls reports
lthough mobile still accounts for only a fraction of contactless payments in the F&B sector, even in London, there’s no doubt the tide is starting to turn. Starbucks’ app set the scene three years ago, alongside the likes of Just Eat and Deliveroo in the delivery space. Apple Pay and Samsung Pay have sub- sequently added to the customer expectation that mobiles can be used to pay the bill, albeit only for small amounts. Sales at pub chain Wetherspoon have also soared, thanks to the growing use of its free and easy-to-use pre-order and payment app, and 1.8 million transactions now go through multi-retailer mobile wallet Yoyo Wallet every
A
month across universities, corporates, cafés and restaurants nationwide. Take-up may still be low, but the buzz around these solutions has made consumers realise that paying by mobile is the inevitable future. Yet for Yoyo co-founder Alain Falys, it’s not pay- ment functionality that’s driving uptake, but the potential for the smartphone to act as a personal communication device between retailer and customer. “Yoyo has demonstrated that peo- ple use their mobile to pay every day because they see an advantage in doing so, which is to do with the power of personalised marketing around mobile payment and what it does to influence behaviour,” he says.
www.thecaterer.com
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