THE WAY HOTELS OPERATE “Noetic is offering


something new to hotels, a real alternative to the


traditional hotel brand or OTA model to drive direct bookings and guest loyalty. It is something to keep an eye on going forward.” Richard Clarke


Senior Analyst for global equity research firm AB Bernstein European Hotels & Leisure 020 7170 0536


Richard.Clarke@bernstein.com


initial cost of acquisition, which effectively gets lower every time they stay. To do that, you need to get the right mes-


sages, in the right places, at the right time. How? By making sense of big data, and using it to full advantage.


“The name of the game is to fill as many rooms as possible with the guests you really want.”


The one-of-a-kind media attribution model


inside Noetic1 goes far beyond Google Analyt- ics to connect the dots between media invest- ment and return. By capturing all the data points from your


online media spend, all interactions with it, and all sales that result from it, Noetic1 mea- sures the value of each campaign in terms of what guests and revenue it delivers – and at what cost – both today and in the future. So you can clearly see which campaigns are deliv- ering, which aren’t, and redirect your spend to where it’s performing best. It’s not rocket science, but it’s pretty close. And it’s way ahead of what a typical media


“Noetic1 can see which campaigns are delivering your most valuable guests, over their lifetime. And at what cost. So you can redirect your spend to where it’s performing best.”


www.thecaterer.com www.thecaterer.com


planning agency can deliver. But we’re not a media planning agency. Making your media spend work harder is just one strand of what we do. We’re a marketing technology pro- vider that empowers you to make better busi- ness decisions. We do that by putting the right information in focus – when and how you want it. What the ‘right information’ is… is for you to decide.


“Noetic1 can predict the needs of guests who’ve never even stayed with you before.”


Understand your guests and provide exceptional customer experiences Knowing what a guest is likely to want, and when, is key to providing better expe- riences and making the most of cross and upsell opportunities. Hotels know this. But once again, they rarely use data to make bet- ter decisions. Every single guest behaviour – whether it’s


the room they chose, what time they returned to it last night, or the type of whisky they ordered from room service – is another clue to help you predict the needs of your guest. By collecting that data, and mapping it


against defined audience segments, Noetic1 can predict the needs of guests who’ve never even stayed with you before. In short: we help you earn more from your


rooms, make your media spend work harder, and deliver better guest experiences. In a hotel, if you’re doing those three things well, you’re doing a pretty good job.


Technology Prospectus 2018 | 9 9 | Technology Prospectus 2018


We’re not like anything you’ve ever seen before We know not all hotels are the same. That’s why – unlike other hotel tech out there – we configure an easy to adopt approach based on what you need, rather than shoe-horning in a generic one-size-fits-all solution. Then we integrate with your existing technology, including Oracle OPERA. We’ve seen great results with our test-bed


hotel client – the only hotel in London we know of that hasn’t had to discount or use OTAs to hit its occupancy targets. And in November this year, global equity research firm AB Bernstein invited us to give insight into the ‘third way’ hotels can drive bookings – aside from using OTAs or becoming a fran- chisee of a major hotel brand (the subject of its latest investment report into the industry). Now we’ve released Noetic1 formally, we’re


taking on new hotel clients. It’s clever stuff. But what you get from us is


refreshingly clear… Right guest. Right room. Right price.


Call our business development team on +44 20 3370 4176 info@wearenoetic.com www.wearenoetic.com


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