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SUPPLIER ARTICLE


PUTTING THE ‘CUSTOM’ IN GREAT CUSTOMER SERVICE


Leveraging technology will allow you to put customers first, make smarter business decisions and deliver on your brand promise


I


n the rapidly growing hospitality industry, new properties and brands appear practi- cally overnight. It’s critical that you adapt to


not only meet guest expectations, but make every effort to exceed them. While this may sound daunting, one way in which you can foster an exceptional experience for your guests is by incorporating cloud-based solutions with mobile capabilities into your technology stack. In this connected society, the best way to differentiate is to deliver a quick and customised experience. Taking advantage of your team members’ perpetual mobile access is the first step.


EMPOWERING THROUGH SPEED With the help of their mobile devices, your team can now respond to priority group inquiries away from their desktop, even on their lunchbreak. They can make sure that urgent maintenance requests are prioritised and addressed for your valued customer immediately, from anywhere on the property. Your guests can get in on the fun too, with


26 | Technology Prospectus 2018


“Technology is a key enabler in helping your business grow, allowing your team to respond faster and provide a more personalised service”


the ability to text requests, allowing your team to review, queue and action like never before. Today’s travellers expect immediate gratification in all aspects of their lives, and those expectations only grow as they continue to spend on more premium rooms.


EMPOWERING VIA PERSONALISATION Updating and maintaining customer records, even on the fly, has never been easier for sales and catering teams. With mobile access, modifying information while on a call or while you’re looking at a room set-up is now possi- ble. By remembering those fine details and changes that were discussed with a guest or meeting planner, you can deliver a new level


of experience. Through centralised cloud- based solutions, you can even share that level of detail across a brand’s properties, to truly surprise and delight.


CONNECTING FOR A SUCCESSFUL FUTURE Technology is a key enabler in helping your business growth, allowing your team to respond faster and provide a more personalised experience than ever before. Today’s cloud- based solutions are designed with the stability and flexibility you need to continuously adjust to customer expectations. With a connected enterprise, you’ll gain the insight you need to identify trends and proactively plan for the future, and your future guests. Your guests are seeking immersive, tailored experiences. If you can truly deliver that ‘customised’ customer service, not only will they return, they’re also likely to tell all of their friends.


www.thecaterer.com


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