The Insider
Diving in Baja
California, Mexico Credit: Shutterstock/ Leonardo Gonzalez
“
Adventure travel is more complex, nuanced and individual, so you become so much more a part of your client’s life and their ethos
White Desert’s itineraries include climbing to the summit of a mountain, diving in submersibles and visiting research stations to meet leading climate and wildlife scientists. Alongside the polar regions, top destinations for UK adventure travellers, according to Virtuoso’s Luxe Report for 2024, include Kenya and South Africa, YJKEJ OC[ DG OQTG UWKVGF VQ ƂTUV VKOG GZRNQTGTU “One of the biggest barriers for people
wanting to embark on adventurous trips is the fear of the unknown,” says Carroll. “Talk to ENKGPVU VQ ƂIWTG QWV YJGTG VJGKT EQOHQTV \QPG lies and how to elevate that just a little bit.”
DISTINCT DEMANDS Crafting bespoke itineraries that take adventurous pursuits to new heights, while also trying to meet VJG WPKSWG FGOCPFU QH CHƃWGPV ENKGPVU KU PQV HQT VJG HCKPV JGCTVGF 6JTQY KP VJG HCEV VJCV OWNVKIGPGTCVKQPCN and group trips dominate bookings in this sector 2GNQTWUo CXGTCIG DQQMKPI UK\G KU UGXGP RGQRNG and it’s not hard to see why some agents may be daunted by the thought of entering this market. p#FXGPVWTG VTCXGN KU OQTG EQORNGZ PWCPEGF CPF
16
individual, so you become so much more a part of your client’s life and their ethos,” says Jake Pickering, global partnerships manager at Pelorus. However, it’s these strong relationships forged with clients that have earned the operator a 68% repeat booking TCVG 5Q YJKNG RGTJCRU OQTG FKHƂEWNV VQ PCXKICVG the sector certainly offers a lucrative opportunity – especially if advisors go above and beyond. Prices for trips with Cookson Adventures start DWV &CXKGU UC[U VJKU ECP pUKIPKƂECPVN[
HTQO
KPETGCUGq YKVJ CFFKVKQPU UWEJ CU pEJCTVGTKPI CP GZRNQTGT yacht, building a custom camp in the wilderness QT WUKPI JGNKEQRVGTU VQ GZRNQTG HCTVJGT CƂGNFq The team can even organise a personal media
crew that travels with guests to capture every CFTGPCNKPG HWGNNGF OQOGPV QP ECOGTC Similarly, despite travelling to one of the world’s
most remote regions, the team at White Desert understand the importance of making the trip as UOQQVJ CU RQUUKDNG HQT JKIJ PGV YQTVJ VTCXGNNGTU CPF PQV EQORTQOKUKPI QP VJG ƂPGT FGVCKNU Roberts says: “The preparation for guests’ arrival
KU C [GCT TQWPF QRGTCVKQP HTQO VJG RTQXKUKQPU DGKPI ƃQYP KP VQ UGTXG VJG ƂPGUV EQEMVCKNU WRQP CTTKXCN to gourmet meals and unparalleled comfort.” Understandable when you consider that the
DTCPFoU VQR QH VJG TCPIG FC[ KVKPGTCT[ EQOGU with a price tag of more than $2 million per person. So, while the adventure travel sector may be uncharted territory for many, the payoff for agents who are quick to tap into this niche yet rapidly ITQYKPI OCTMGV KU GZVTGOGN[ EQORGNNKPI O
ASPIRETRAVELCLUB.CO.UK THE INSIDER MAY 2024
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44
