The Insider Uncharted


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he world of adventure travel is alive with exhilarating experiences to satisfy any craving, regardless of whether your client is a ƂTUV VKOG GZRNQTGT QT FCTKPI CFTGPCNKPG UGGMGT (TQO FKXKPI KPVQ VJG FGRVJU QH $GNK\GoU )TGCV $NWG *QNG CPF ECORKPI WPFGT VJG UVCTU QP VJG RNCKPU QH VJG TGOQVG #HTKECP YKNFU VQ OCTXGNNKPI CV C EQNQP[ QH GORGTQT RGPIWKPU KP #PVCTEVKEC


VJGTG KU C YGCNVJ QH VTCPUHQTOCVKXG GZRGTKGPEGU YCKVKPI VQ DG FKUEQXGTGF What’s more, adventure travel is no longer just for backpackers, CU FGOCPF TKUGU COQPI CHƃWGPV EQPUWOGTU UGGMKPI OQTG obscure pursuits in destinations off the beaten track. Jimmy Carroll, co-founder and business development director of experiential tour operator Pelorus, attributes this trend to a surge in “revenge travel” in the wake of the pandemic. “As a direct result of not being able to go anywhere, even more people have been inspired to get out and explore the world in new ways,” he says. The growing desire for imagination-defying experiences brings a great QRRQTVWPKV[ YKVJ CIGPVU VJCV VCMG VJG RNWPIG NKMGN[ VQ DGPGƂV HTQO VCRRKPI KPVQ this evolving market. But to be truly impactful and make a mark, agents and operators must think creatively to offer distinctive and unique experiences. “It’s our job to give people what they want, but also show them something new and change their perspective,” Carroll adds.


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ASPIRETRAVELCLUB.CO.UK THE INSIDER MAY 2024


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