,ƃ ŭ ƑŮ ŷ ƅI IHŻ


Greece’s historic capital and the surrounding glittering Athenian Riviera are having a moment. Hollie-Rae Brader reports


G


reece has been a top seller for luxury agents for as long as I can remember. And while much past attention and


fanfare has been placed on the country’s epic iÃl>n` `iÃÌin>ÌionÃ] ƂÌhinà ià wn>llÞ }iÌÌin} Ãomi much-deserved attention. No longer is this a V>«iÌ>l Ìh>Ì `oiÃn½Ì h>Ûi mÕVh Ìo ovviÀ >vyÕinÌ travellers; high-end hotel brands are opening properties here and on the nearby Athenian Riviera quicker than you can say “get me to Athens”. This is a city rich in architectural and


historical treasures, and now is the time to get this cultural gem on your clients’ radars, before the deluge of mainstream tourists arrives.


WHY SELL IT


To put it simply, Athens – and mainland Greece as a whole – has been overshadowed by the islands for far too long. As the birthplace of democracy, arts and philosophy, this is a capital that offers culture by the bucketload. It’s a city with a seemingly never-ending number


ª 38 ASPIRE MARCH 2025 aspiretravelclub.co.uk


Athens


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