NEWS A&K’s new logo and brand brochure


A&K overhauls branding to better reflect founder’s ‘spirit of adventure’


Abercrombie & Kent has unveiled a new brand identity designed to “capture founder Geoffrey Kent’s spirit of adventure”. The rebrand is centred around a new tagline, ‘Life, Well-Travelled’, and features


a refreshed colour palette and updated logo intended to represent direction, movement and “the boundless possibilities of exploration”. The refresh also involves various digital updates, including a more streamlined


website and cohesive social media channels that sit beneath the same username. In addition, the operator will launch a new magazine featuring content by travel writers and photographers. Souvenir will be published annually and distributed to top clients. Peter Chipchase, Abercrombie & Kent Travel Group’s chief marketing officer,


said: “At the heart of the brand’s DNA is this original spirit of adventure and discovery, but done in a beautifully elevated and curated way.” The overhaul follows the operator’s decision to rebrand its safari lodges and


riverboats from Sanctuary Retreats to A&K Sanctuary at the end of last year. abercrombiekent.com


Queen Anne


Cunard will host 220 agents in iÌÃ wÀÃÌ Ü>Ûi ov Ãhi« ÛiÃiÌÃ this year. Queen Mary 2 will welcome agents on board in Southampton on May 16 and in Liverpool on September 18 and 19. The line’s newest ship, Queen Anne, will hold events on June 20 in Southampton. Agents can register for a place on the Shine Rewards Platform, alongside opportunities to join three fam trips between July and November. Another series of ship visits will be


announced in the autumn. cunard.com


Tauck reveals details of new vessels


Tauck has revealed the names and itineraries of two ships due to make their


debuts in 2026. Serene and Lumière – their names


Artist’s impression of Serene


selected from more than a thousand suggestions submitted by agents, passengers and employees – will sail


in France, on the Seine and Rhône respectively. Serene will have capacity for 124 guests while Lumière will carry 130. Both ships will have a sun deck, wellness area and spacious rooms, with 80% of the


cabins measuring 225sq ft or larger. tauck.com


18 ASPIRE MARCH 2025


aspiretravelclub.co.uk


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