NEWS


Siena, Tuscany


Tripsmiths targets sales through trade Tripsmiths targets sales through trade


Small-group tour specialist TS Tours has revealed plans to sell through the trade for the first time. The operator – part of Tripsmiths, which was founded in 2017 – specialises in exclusive, expert-led tours such as exploring Tuscany with members of the Bocelli family and food-focused trips with chefs including James Martin. The company has previously only sold through revenue


share media partnerships with brands such as Hearst, The Telegraph and The Wall Street Journal, but is now seeking to expand its distribution and sell via agents. Speaking to Aspire, Tripsmiths founder and chief executive


Charlie Starmer-Smith said 2025 was “the year” to engage with trade partners. “We’ve got the infrastructure in place, and now it’s about developing those relationships,” he said. To support its new direction, TS Tours recently


promoted its head of sales, marketing and distribution partnerships, Katie Panagou, to managing director. Panagou joined the company in 2021 after four years with National Geographic Expeditions. Sophie Moodie, who was recently promoted to sales and marketing executive, will become the main point of contact for the trade. WULSVPLWKV FRP


Inspiring Travel launches cruise brochure


Inspiring Travel has relaunched a luxury cruising brochure to replace its 2023 edition. The publication includes tailor-made


holidays across ocean, river and yachting cruise sectors, with pre and post-voyage stays, add-on experiences and a growing European city portfolio. It highlights the newest product from lines


such as Regent Seven Seas Cruises, Seabourn, Explora Journeys, Windstar Cruises and Paul Gauguin, among others. Agents can order a brochure by


getting in touch with Inspiring Travel via agencysales@itc-uk.com with their Abta number and delivery information. LQVSLULQJWUDYHO FR XN


aspiretravelclub.co.uk


JUNE 2025 ASPIRE


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CREDIT: Shutterstock/StevanZZ


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