products. Matthew Williamson has spoken of how colour and pattern can speak to us at “aesthetic and emotional levels” which has the eff ect of elevating our homes. His philosophy is clear on this: “One of the best places to start when bringing colour and pattern into the home is with a fl oor covering, setting the tone and anchoring the rest of the space,” He is widely quoted as saying. “A beautiful rug can give you a palette or a sounding board for the rest of the room. You could pick out specifi c colours from the weave and take them on to the walls, into the soft furnishings and even up onto the ceiling for a dramatic look.” In colder seasons, a carpet will
tend to retain warm air longer than other fl ooring types and
well as conserving energy. And when those cold times are matched with periods of uncertainty, many designers agree we often seek out textures which off er sanctuary or a sense of belonging. New York’s Crosby Studios used this philosophy when renovating an apartment in Manhattan, matching a heavy-pile purple carpet with grey tiles on the walls and fl oors to “create a cosy sanctuary”, according to CEO Tyler Billinger. Examples abound. You only have to look at the sumptuous classical elegance of the offi ce space in Doha, Qatar (pictured on previous page) created by designer Badr Ghaly, in partnership with Cozy Dècor Studio. The dark tones, the nougats and burgundies, blend well together but it’s the striking oval Mila rug that brings the whole scene together. Supplier Cafe Latte note: “At the level of the clean and shiny fl oor of the offi ce, Mila Rug, from Rug’Society, presents itself in its geometric round version, between brown and white tones, confi rming the idea of comfort that should prevail in any room.” And the way the art deco rug and marble fl oor, above, blend to such
dramatic eff ect at this Miami Beach Villa by Architecture ICU, or the way SIMBA rugs have been deployed in an art gallery in Norway to demonstrate their worth as more than just part of the furniture. Charles Annable, managing director of heritage carpet company Grosvenor Wilton, noted two years ago that “people are going bolder with pattern and colour for the carpet. In the same way that homeowners threw caution to the wind with bold paint and wallpapers over the past two years, this ‘bolder the better’ outlook has trickled down to fl ooring”. Letting a gorgeous, maximalist carpet inform your space will be sure
to set you on the path to a fully-realised, considered home, especially as the trend for maximalist interiors reigns. From a practical perspective, Brintons’ residential design manager, Jodie Hatton, suggests investing in a carpet or rug you love as the fi rst port of call in the design process. “Flooring is the aspect of a room which you will probably keep the longest,” she says, adding: “It is the
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