


CASE STUDIES


USABILITY Brand: Freesat


Agency: POSSIBLE  free-to-air digital satellite television provider, is an innovative on-screen TV guide available in the newest generation   


 


www.figarodigital.co.uk/case-study/freesat-user-experience.aspx SEO Brand: SmartDebit


Agency: SEO Positive Following penalisation during Google’s Penguin algorithm update, SmartDebit  from the SERPs. Through a thorough  Positive, the team were able to recover  client with a long-lasting and effective 


www.figarodigital.co.uk/case-study/smartdebit.aspx VIDEO Brand: Harper Collins


Agency: The Big Shot    


www.figarodigital.co.uk/case-study/harper-collins.aspx


USER GENERA TED CONTENT


Brand: Emirates Airline


Agency: AdGent Digital AdGent Digital and Starcom Dubai produced an AdTouchTablet campaign for Harmony, the second stage of the airline’s global relaunch. The objective was to engage users in a unique audio-  slide open the ad and choose from a variety of videos featuring different global musical instruments. The  order to create a unique song. Users were then encouraged to upload  and share it 


The campaign resulted in an open 


that for every 100 ad impressions there were three slide opens of the ad. In addition almost 60 per cent went on to interact with elements of the Emirates ad.


www.figarodigital.co.uk/case-study/ emirates-airline-harmony.aspx


34 Issue No.16 - FIGARODIGITAL


LISTINGS


CLIENT CASE STUDIES


ESSAYS


CASE STUDIES


UPFRONTS


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