


CASE STUDIES


SOCIAL MEDIA


P A Y PER CLICK Brand: Pretty Polly


Agency: BMB & BMB Neon   briefed to engage Pretty Polly and hosiery fans in an innovative and  the new range and driving consumers to purchase.


BMB & BMB Neon developed a     the app to upload an image of their  the user with a discount voucher for  the higher the discount!


www.figarodigital.co.uk/case-study/ pretty-polly.aspx


Brand: Thehealthcounter.com


Agency: ClickThrough The Healthcounter is a health, beauty 


thousands of products, an online prescription service and providing a medical advice centre staffed by 


Brand: L’Oreal/Redken


Agency: Pancentric Digital  partnered with Pancentric Digital to produce an equally radiant social campaign.


Raising brand awareness, increasing   objectives and following the campaign  fans (216 per cent growth), distributed 3,500 samples in less than 72 hours and  


www.figarodigital.co.uk/case-study/ loreal-redken.aspx


 Healthcounter introduced 3,500 new products to its website and needed descriptions for each one.  for completion. Each description needed to be entirely unique to The Healthcounter, accurate and informative, and written in the right tone for their core audience. As well as optimising the descriptions   site searches, to help assist conversions and similar product purchases.


 devised a list of search


   Healthcounter via Google, and, once   The Healthcounter now has its very own, unique site content - which isn’t featured anywhere else on the web.


www.figarodigital.co.uk/case-study/ thehealthcounter.aspx


32 Issue No.16 - FIGARODIGITAL


LISTINGS


CLIENT CASE STUDIES


ESSAYS


CASE STUDIES


UPFRONTS


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