


CASE STUDIES


BEHA VIOURAL T ARGETING


Brand: Philips Saeco


Agency: nugg.ad Predictive behavioural targeting 


Saeco’s use of online advertising to increase awareness of its fully automated coffee machine. Philips wanted to ensure the leverage of brand-building potential in the  at the forefront of consumers’ minds. The brand appointed media planning  building online ad campaign across four leading German publishers.


The media agency, however, required the predictive behavioural targeting 


ad to drive consumer awareness of the brand. The company was appointed to enrich surf behavior data with user survey data. It was necessary for them to collect socio- demographic, product interest and lifestyle data, which allowed Philips   advertisements. This would deliver  wastage. Using nugg.ad targeting, Philips saw a boost in brand awareness of 59 per cent compared to the control group. www.figarodigital.co.uk/case-study/ philips-saeco.aspx


CONTENT MANAGEMENT Brand: RNLI Agency: Marketingunity


In 2012 the RNLI recruited software   which would enable untrained RNLI volunteers to order their own  materials for use at fundraising events. The result has been to streamline the organisation’s  and provide volunteers with a  RNLI material which matches their


own needs. www.figarodigital.co.uk/case-study/ rnli.aspx


Sunderland RNLI


ANNUAL SUMMER BALL


The Grand Hotel Friday 6 July 8pm


Tickets £25 each, buy from the lifeboat station or hotel reception.


The RNLI is the charity that saves lives at sea


rnli.org.uk


Brand: Coca-Cola


Agency: Amaze  to London 2012 to connect with its 5,300 GB employees, to inspire and engage them with the plans for the Games sponsorship, and to transform their use of digital communications.  diverse audience group to reach effectively, especially using digital media. Many are not   


 www.figarodigital.co.uk/case-study/coca-cola-olympic-zone.aspx


16 Issue No.16 - FIGARODIGITAL


LISTINGS


CLIENT CASE STUDIES


ESSAYS


CASE STUDIES


UPFRONTS


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