


CASE STUDIES


EMAIL MARKETING Brand: Paul Smith


Agency: SaleCycle Paul Smith have an email campaign in place to contact customers two hours after they abandon a product   have a second cycle email campaign  who still haven’t purchased, this time incorporating product recommendations in the creative,  cent of recovered revenue online.


Brand: Office Shoes


Agency: Emailvision 


put customer data in the hands of the  customers by recency, frequency and monetary value (the ‘RFM’ analysis) without needing to rely on their IT team to run queries and provide reports.


   gain better access to their customer data   which in turn encourage customers to purchase. Email campaign performance for targeted versus non-targeted campaigns has improved substantially, with open and  to additional purchase opportunities.


www.figarodigital.co.uk/case-study/office-shoes.aspx Brand: Trade Me


Agency: Return Path    implementing Return Path’s Domain Secure solution, the company has witnessed a 31 per cent decrease in phishing attempts and a 62 per cent reduction in incidents of unauthorised account access





www.figarodigital.co.uk/case-study/ paul-smith-email.aspx


   


www.figarodigital.co.uk/case-study/trade-me.aspx


24 Issue No.16 - FIGARODIGITAL


LISTINGS


CLIENT CASE STUDIES


ESSAYS


CASE STUDIES


UPFRONTS


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