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finance


Five things to consider when making investment versus business decisions


Andrew Hollingworth, founder of Holland Advisors and Portfolio Manager of the VT Holland Advisors Equity fund, explains why decision-making in running a business isn’t all that different from investing


How should I invest? I often get asked this question and for many years have watched good business managers not always make wise decisions when it comes to investing. They have a tendency to see the investing world as somehow different, distinct, complex and risky versus the business world they live in day to day. I find this strange, even ironic, as the deeper I have studied the world’s best investors, the more business-like I found them.


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Investment is most intelligent when it is most business-like Benjamin Graham (Warren Buffett’s tutor)


As a result of this, business owners who are highly competent in running their own companies might go in search of help when it comes to the perceived complex world of investment. Often, they are


disappointed with the outcome. In response I offer a few words of guidance:


1 Invest like you run your business


Likely you will take a long-term perspective in running your business. Do the same when investing. Also, when running your company, you are unlikely to even consider the value of your company every day. Yet many people look at the value of their investments more than once a day. If you can wire yourself not to do this you are starting down the right track.


You are also likely in business to invest in things you understand. Why should investing be any different. I recently wrote a letter to my fund investors on the eve of converting to a UCITS fund (what used to be called a unit trust). In it I observe that while the value of my fund was volatile last year as all markets were, my phone did not ring with concerned investors. Why? Because almost all of them were long term-oriented business people. I thank them for their support and the patient approach they rightly bring to investing.


2 Find company managers or investment managers you know, trust. Then stick with them


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If you are not willing to own a stock for 10 years don’t even think about owning it for 10 minutes


Warren Buffett


In the fund I manage, I look for ‘owner manager’ companies ie those where the CEO has a substantial stake in the business. While this alone does not guarantee success, it is a good starting point and importantly, it aligns the interests of investors and managers. This alignment point is not looked at enough in business.


When all a CEO’s eggs are in a single basket he tends to carry that basket rather more carefully than when it contains just a few share options I observe. (For disclosure I and my family own c 20% of the units of the VT Holland Advisors Equity fund.) The phrase I use is that I eat my own cooking.


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