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digital communications Why type, when you can talk?


Today, advances in natural language processing and conversational AI (Artificial Intelligence) are driving a new generation of work tools that help professionals be more productive, reducing the time taken to capture front-line data and information


Fruut, is a new voice- first app for reporting, collaboration and workflow automation. Fruut reduces the time it takes to perform productivity- sapping admin tasks by allowing users to talk directly to their smart device rather than type a myriad of key-based tasks that are usually required as part of their everyday job.


From healthcare professionals and field engineers to police officers and customer relationship managers, productivity is often impacted by the need to generate and submit reports, which often takes up a huge proportion of the average workday. Compounding this problem is the very human desire to get past this stage and progress to something more valuable, which can lead to rushed work and inaccurate reporting.


Fruut enables professionals to reduce the time it takes to write up reports by simply speaking into their smartphones, while any tasks or actions can be detected automatically and assigned to colleagues through their preferred planning or collaboration tools.


Fruut is unique in that it uses natural- language understanding, which neutralises one of the perennial problems users often experience with speech-to-text technology: a high level of errors in the transcript.


“Through user interactions, we have the ability to train the app to understand the business language of an organisation, like a bank, so you can speak as naturally as possible to a digital assistant,” said Chris Sykes, CEO of Volume, the developer of Fruut. “The more user interactions the app receives, the more intuitive it becomes. This way, people aren’t


THE BUSINESS MAGAZINE – JULY/AUGUST 2020


the user. Once the user has provided the missing information, Fruut generates the final report and sends it to the relevant workflow tools while the actions are sent to a planning tool, such as Microsoft Planner or collaboration tool like Microsoft Teams, and automatically assigned to the relevant colleagues for execution.


Fruut backs up its customer-facing


in danger of wasting valuable time correcting their own transcripts.”


One of the unique things about Fruut is that during the dictation process, users can embed actions within the report, for example telling Fruut a client would like to book a meeting, see some contracts or review a document.


Fruut will also continue a dialogue with the user, as Sykes explained: “Each action will be categorised, so the system knows if it requires more information from the user to complete the action and asks clarifying questions if there is missing information.” He continues: “For example, for booking a meeting, Fruut will need to know when the meeting needs to happen, who needs to set it up and where the meeting will take place, online or face-to-face.”


This dialogue is carried out using voice requests from Fruut back to


skills with a facility to record private reports, on or offline, for confidential or personal notes, making it a one- stop app that is always on and ready to go. This streamlining frees up more time for individuals to engage in higher-value interactions that will benefit their business, as well as lead to increased customer satisfaction.


Fruut also integrates with your CRM system of choice ensuring that 100% of the information captured is recorded as an audio file or transcript – meaning your customer information is more accurate and up-to-date.


Fruut has arrived at a critically important time when it’s now necessary to review the habits and work practices that have been in place for some time and identify if they are holding us back from productivity. Freeing ourselves from our keyboards and employing advanced AI might be one of those habits, and Fruut will allow us to have a direct conversation with the technology we carry around with us every day, boosting error-free productivity.


fruut.ai


0118 977 5800 volume.ai


Chris Sykes


businessmag.co.uk 13


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