OATS launch revolutionary new platform earIFUSION to power future generations of lubricants information
Global lubricants data solutions provider OATS are pleased to announce their revolutionary new platform earlFUSiON which has been designed to support applications for future generations of lubricants information. This powerful and versatile new platform will transform customer engagement for oil companies and deliver improved speed of product matching and presentation of options.
Passion for innovation Throughout its 30 year history OATS have demonstrated a passion for innovation and for designing solutions that are value-adding for their clients. Pioneers in digital marketing, OATS launched the first online lubricants recommendation website in 1998. OATS now manage over 400 websites in over 25 languages in more than 100 countries. Adapting to the needs of a global market, OATS now gather data from all over the world including Europe, extending across the Americas, Africa and Asia and have been investing directly in China since 2008. Over the past three decades OATS have continuously developed products that address the challenges evolving from the rapidly changing lubricants industry including online and offline solutions, local, regional and global applications and multichannel solutions.
earlFUSiON
The innovative earlFUSiON platform uses the latest software and internet technology to deliver oil companies and distributors the ability to assemble complex data from a wide variety of sources including technical, sales and PARC data; and to synthesise and reconstruct that broad range of data, delivering outputs in the simple and effective formats customers expect. These outputs are flexible and can be delivered to B2C, B2B and B2B2C markets via mobile, tablet, laptop, desktop or touchscreen technologies – configured to any user requirement and ensuring an exceptional user experience.
earlFUSiON is a modular platform which will transform customer engagement by providing the ability to custom assemble complex data, synthesising and reconstructing it in a simple effective format, ensuring oil companies and distributors are able to:
• Recommend the right oil
• Make the right oil for their markets • Support their product line • Enhance their sales efforts
earlFUSiON’s digital tool box enhances sales efforts and supports product lines by bridging the gap between business functions including technical, marketing and sales. It enables customers to select the right oil for their market, taking into account a huge variety of factors including location, temperature, fuel quality, environmental conditions and marketing preferences among many other conditions. Data is globally accessible from a secure data structure complete with audit trails and journals of all changes. Shorter update cycles offer faster delivery of current data as well as quicker turnaround on new solution requests. Data look up facilities are more intelligent and able to be customised to meet specific client needs, using rule-based
systems which allow greater adaptability and deliver significantly enhanced user journeys. SEO friendly coding enables improved search engine rankings to increase site traffic, while the new search technology supports integration with external solutions such as online sales technologies.
earlFUSiON delivers:
• Intuitive, flexible user journeys • Shorter update cycles • Globally accessible data
• Customised website outputs • Over 25 languages
• Intelligent data look ups A team of experts
This new system has been developed by the exceptionally well qualified experts at OATS, who possess a diverse skill base with cumulatively over 400 years of experience in the lubricants and software industries. OATS’ original EARL (Equipment and Recommended Lubricants) database has been developed and enhanced over the last 30 years and provides comprehensive coverage of cars, motorcycles, commercial vehicles, off highway, agricultural, industrial and proprietary equipment with over 650,000 applications.
Sebastian Crawshaw, Chairman of OATS said: “earlFUSiON is not just a new product but an entirely new platform that will revolutionise the way oil companies approach customer engagement. It comprises components designed to be integrated using industry standard interfaces rather than relying on proprietary systems or software. The result significantly enhances our ability to deliver flexible outputs tailored exactly to each client’s needs, with impressive user experiences. This innovation provides a fantastic start to our fourth decade of delivering exceptional service to our customers and the potential for future application leaves me excited about the future for OATS, earlFUSiON and the oil industry as a whole.”
The new platform will be available to existing and new customers over the coming months.
LINK
www.oats.co.uk
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LUBE MAGAZINE NO.123 OCTOBER 2014
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