OATS unveil first application of the new
earlFUSiON platform Product Manager
Global lubricants data solutions provider OATS is pleased to announce the details of the first application of their revolutionary new platform earlFUSiON. earlFUSiON has been designed to support applications that bridge the gap between technical and marketing, allowing customers to answer complex questions using enhanced data and reporting capabilities. Product Manager is the first application to use this platform.
Product Manager Product Manager uses your lubricant product profiles and efficiently matches them to their appropriate applications for any vehicle or other item of equipment – including cars, vans, motorcycles, commercial vehicles (including proprietary equipment), off highway/agricultural, and industrial equipment. But much more than just a technical database, this sophisticated marketing tool enables lubricants marketers to align their products with their marketing strategy and implement their marketing plans in a proactive and effective way, even in the most demanding markets.
A step by step approach Product Manager is a powerful and flexible tool, enabling you to deliver smart product matching that really reflects not just your product specifications but a number of other factors including your marketing channels, priorities and product groupings.
Channels Virtually unlimited marketing channels can represent any required sales, distribution or other sector of your marketing policy. A channel might be a country or a region or it could represent a set of operating conditions – or even a short term sales promotion.
Tiers
Setting up of tiers (such as super, standard and entry level) enables you to prioritise particular product qualities or suitability for specific market needs. This enables marketers to promote defined types of products in selected regions or markets.
Product groups Product groups enable you to easily associate any required combination of products for marketing purposes. For example you could add a technical note or create a sales promotion that applies to all the products under a single grouping, all within just seconds. Groups can be assigned to tiers.
Once Products have been added and assigned to marketing channels, tiers and groups, Product Manager can then instantly match those products’ technical specifications to any vehicle or application based on the profile you have assigned to the product. After auto-matching you can quickly identify any gaps and evaluate how you wish to address the gaps based on your strategy e.g. market specifics, equipment age, warranty implications etc.
Fine tuning Product Manager gives you complete flexibility to modify product matches to suit marketing and technical considerations. Lubricant code matches can be quickly modified for any channel and tier and exceptions can be created for individual applications in equipment. ‘Refer to Technical’ entries enable you to match custom notes with individual lubricant specifications in place of actual products. Entries can include any text you want, such as phone numbers and email addresses, and can be in any language you choose. You can change and refine
all preferences and settings at any time to reflect changing needs and evolving product and market conditions. This fine tuning at the touch of a button enables you to make changes quickly and effectively, saving valuable time.
Analysing the data Product Manager enables lubricants marketers to look at a brand and its coverage, identifying the gaps in product lines, which may need to be addressed through new products, or where products overlap and rationalisation may be possible. These analytics enable marketers to maximise their market coverage whilst minimising their product count and stock holding.
A first step Product Manager is just one of the many applications that will be launched from the earlFUSiON platform, which provides the facility to custom assemble complex data, synthesise and reconstruct it in a simple effective format.
Sebastian Crawshaw, Chairman of OATS said: “The earlFUSiON platform gives us real flexibility to build specific applications from and we are exploring its functionality all the time. We are learning more and more about what the platform is capable of and I am delighted to hear our customers already expressing genuine enthusiasm about the solutions we can now provide. With the constant pressure of the ever changing lubricants industry we work in partnership with our customers not just to provide lubricants data but to deliver integrated global lubricants data solutions.”
LINK
www.oats.co.uk
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LUBE MAGAZINE NO.124 DECEMBER 2014
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