SECTOR FOCUS: AUTOMOTIVE PCMO eMobility: are you on the CASE? Adam Banks, Driveline Marketing Manager, Afton Chemical
Your car wakes you on Friday to ask if you’d like a lift to your 9am meeting; after breakfast, it’s waiting outside. As it expertly negotiates the route you catch up on email, barely noticing as it communicates with other vehicles and traffic systems to blend safety and speed. Later, it pulls up outside your office as you leave, ready to run you home having already collected your weekly grocery order. You’ve planned a surfing weekend, so next morning a van with roofrack waits outside. You load your board, tell the van which friends to collect, and open your cooler. The weekend begins here.
Futurelook
Is this an accurate portrayal of 2040 mobility? Vehicle manufacturers acknowledge that the future could involve a quantum shift. Volkswagen claims to be ‘transforming from an automaker into a globally leading mobility provider,’ echoing Daimler’s view that ‘the next 10 years will be more exciting than the last century.’
Autonomous
Despite radical hardware developments at a rapid pace, the lubricants industry will not evaporate overnight. But what we sell, and how, is already evolving in response to eMobility – a global megatrend with a broad scope. It’s not just about electric cars. ‘CASE’ is a great reminder: Connected, Autonomous, Shared/Services and Electric. Each area will shape the lubricants market - and the first green shoots of the future are already visible.
14 LUBE MAGAZINE NO.151 JUNE 2019
The six levels of autonomy start with zero. Driver assistance is Level 1, seen in self-parking, lane assist and braking assist. Levels 2 and 3 (partial and conditional assistance) are offered by Tesla, for example, but still rely upon an alert driver ready and able to take back control. One driver overstepped the mark in 2018, setting his Tesla to Autopilot on a British motorway before climbing into the passenger seat, earning himself an 18-month driving ban.
Connected
Connectedness is evident in the traffic alerts we receive from satnavs. Car parks that advertise empty spaces are only steps away from apps directing you straight to a vacant spot. Early examples of ‘platooning’ – fully connected and automated truck convoys – have been trialled in Europe by Scania, DAF and Mercedes. As connectivity encourages ever-smaller distances between platooning vehicles, cooling could become more challenging.
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