IN BRIEF
Q&A Gustavo Lembert
Q&A Questions Natasha Onwuemezi
TT Can you tell me a bit about yourself and TAG?
SR My name is Gustavo Lembert, I am 26 years old
and I am the founder of TAG Literary Experiences. It is a start- up, launched in Brazil in 2014 in universit halls, and is now one of the biggest subcsription book clubs in the world. TAG has two products—TAG Curatorship and TAG New Releases—which have more than 35,000 subscribers combined, as well as a unique communit of readers through its exclusive mobile app. Subscribers have organised meetings in more than 40 cities throughout Brazil.
Gustavo Lembert
Founder, TAG Literary Experiences
TAG Literary Experiences may have only launched in 2014, but it is now one of the biggest subscription book clubs in the world
How did you go about building a community of readers? Well, you can “blame” our subscribers for that: they asked us to create a group on Facebook so they could talk to each other, but we didn’t want to. We thought nobody would actually talk about books. But they insisted so much that we gave in. Suddenly, thousands of people from all over Brazil were discussing the books that we had sent them; then they were talking on WhatsApp and seting up meetings in their cities. That’s why we developed a mobile app, where people can rate and discuss books, as well as organise meetings. In the past year, there were more than 400 such events.
What comes with the subscription box, and how much does it cost? There are two. TAG Curatorship is our premium box: subscribers receive a hardcover edition
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