IN BRIEF
Bestseller Lists South Africa Top 10
South Africa Top 10
Readers in the Rainbow Nation were big fans of dictionaries and language guides, while a president- toppling exposé is still hot
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Afrikaans dictionary nears 30,000 sales
The second of six children’s dictionar- ies in the South African top 25, The Oxford Tweetalige Skoolwoordeboek, an English-Afrikaans school diction- ary, is in third overall, with 29,727 copies sold in 2018. Though titles in the Children’s Dictionaries category have sold a total of 1.9 million books since records began, the sub-sector is still growing—it’s up 5.6% in both volume and value for the year to date.
6 Noah’s arc
Trevor Noah, as presenter of US news satire “The Daily Show”, is possibly the most famous South African in popular culture right now—and his memoir Born a Crime charts sixth in his homeland.
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Schooling the charts
of the charts
In a nation with 11 official languages, dictionaries dominate the book charts, with Te Oxford South African School Dictionary a perennial number one in South Africa. Te sheer volume of Oxford dictionaries at the top of the charts gives OUP a hefty 13% share of the nation’s children’s market, with ZAR35.6m earned for the year to date.
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The President and the Pauw
Jacques Pauw’s The President’s
Keepers is still selling strongly, despite the president in question inset being forced to resign three months after the book’s publication. Jacob Zuma’s alleged corruption and tax evasion, detailed in the book, were considered so explosive that a cease-and-desist order was issued by the government, which booksellers ignored—and the book promptly sold out of its first print run in 24 hours. In 2018, it’s sold a further 20,126 units.
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Manson makes his Mark
Mark Manson’s The Subtle Art of Not Giving a F*ck, which charted fifth in South Africa, hit every Anglophone top 10 with the exception of the UK and Ireland—and went all the way to the top in India.
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The Oxford Mini School Dictionary is
South Africa’s biggest- selling hardback for the year to date, with 15,934 copies sold. Despite that, it’s the second-cheapest book in the nation’s Top 50, at just ZAR95
Moyes Still strikes a chord with South African readers
fiction title
Jojo Moyes’ Still Me is the sole fiction title in the South African top 10. Even the Nielsen BookScan territories’ darling, Eleanor Oliphant is Completely Fine, failed to chart in the SA top 50—the only Anglophone nation to cancel the Honeyman. Moyes is, in fact, one of just two UK fiction authors in the top 50, alongside romance author Paula Marshall, whose 2003 Mills & Boon title An Unconventional Heiress claimed 22nd place. Te Me Before You trilogy represented a huge turnaround
for Moyes in the Rainbow Nation. Since 2012, her total volume has rocketed 424%, with combined sales of Me Before You, After You and Still Me topping 80,000 copies.
14 11th October 2018 Top 8
Lucrative Lutrin on hot Handbook streak
Beryl Lutrin’s The English Handbook and Study Guide is in eighth place, selling 14,112 copies. English is the most commonly spoken second language in the Rainbow Nation and, as in India, has been established as the language of govern- ment. Its importance is evident in the book charts. With just two books to her name, Lutrin has earned ZAR54m to date—14% of the entire School Textbooks & Study Guides category.
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Learner driver guide parks in the top 10
The Official K53 Learner’s and Driver’s Made Easy charts 10th—lagging behind its fellow driving guide in second place by nearly 27,000 copies. The authors Clive Gibson and Gavin Hoole also wrote The New Official K53 Manual, which charts in 15th place for 2018, with 9,593 copies sold. The Driving & Highway Code category is, like Children’s Dictionaries, booming in South Africa—it’s posted a jump of 8.3% in volume for the year to date.e.
l e ed ume
Top
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The Official Bestselling K53 Learner’s and
Driver’s Manual is living up to its title, scoring second place overall for the year to date. It has so far sold 39,171 copies, soundly beating The Official K53 Learner’s and Driver’s Made Easy
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