THIS WEEK


Blog-turned-bestseller Pinch of Nom has earned more through the TCM than any title did in the entirety of 2018, leading the market to a healthy helping of growth


Kiera O'Brien @kieraobrien


F


or the past few years, the print market has been growing consistently but slowly. In 2018, full-year value improved 2.14% against the year before, while volume squeaked into the black with a 0.3% rise. But 2019 is breaking the mould. For the half year—including Unclassified titles—print is up 2.2% in volume, to 82.9 million books sold, and up a stunning 4.4% in value against the first six months of 2018. At £696m earned through Nielsen BookScan’s TCM, it is the best half-year value since 2011, and the fiſth consecutive half-year jump. Weekly value has risen against its 2018 equivalent in each of the past 12 weeks. Volume’s recovery is also encouraging, aſter a recent trend for value rises against volume declines. However, average selling price has somehow climbed to ever-more-dizzying heights, with an 18p bump year on year to £8.40—a penny higher than 2017’s full-year a.s.p. Given that 2019 still has its ultra-spendy Christmas giſt-buying period to come, could this be the year a.s.p. breaks the £9 barrier?


WONKY DONKEY HAS CONTINUED ITS RUN FROM LAST CHRISTMAS


KATZ COWLEY’S


PINCH OF NOM VLOGGERS KATE ALLINSON LEFT AND KAY FEATHERSTONE, AND ONE OF THEIR RECIPES INSET


Kay Featherstone and Kate Allinson’s Pinch of Nom packed a punch, instantly becoming the fastest-selling non-fiction title since records began on its publication in March— with 210,506 copies sold in its first three days on sale—and going on to sell 812,794 copies by the half-year mark. Its strapping £10.12 average selling price also saw it bring in more than £8.2m in its first three months— more than any title earned


on its publication in March— opies sold in its first three days oing on t sell 812,794 copies mark. Its strapping


selling price g in more ts first


throughout the entiret of 2018.. Wherever Pinch... goes, growth


follows: non-fiction is up 8.4% in volume and 8.5% in value year on year; Health, Dieting &, Dieting& Wholefood Cookery’s value


h... tion


olume ue year ker s value


improved 23%; and even hardback sales zipped up by 6.9% in volume. With Pinch... stripped out, the overall market would still be up year on year, but flater: 1.2% up in volume and 3.1% in value.


Second helpings Featherstone and Allinson weren’t satisfied with a single chart-topping behemoth: follow-up the Pinch of Nom Food Planner also thundered into the overall number one spot, barely a week aſter its predecessor had vacated it. (Although the prequel would


06 26th July 2019


For the half year, print is up 2.2% in volume, to 82.9 million books sold, and up a stunning 4.4% in value against the first six months of 2018


return a week later, puting itself on equal footing with Joe Wicks’ Lean in 15, both on nine weeks in the top spot.) Though its stay at the summit was briefer than the original Pinch, the Food Planner sold 71,176 copies in just under three weeks, and charts just outside the half-year Top 50.


Pinch begat Hinch: fellow Instagrammer Mrs Hinch’s Hinch Yourself Happy would


Volume Sales* Category


Non-Fiction: Trade Children’s


Adult Fiction


Non-fiction: Specialist Total


Value Sales* Category


Non-Fiction: Trade Children’s


Adult Fiction


Non-fiction: Specialist Total


The Lead Story Review of 2019: The First Half


Pinch packs a punch as food-blogging pair propel print market to impressive growth


Volume


29,839,704 26,897,743 22,030,193 3,956,041


Growth 8.4% 0.4%


–3.9% 6.2%


82,723,681 2.2%


Value (£)


Growth


£311,586,264 8.5% £158,140,592 1.4% £154,478,578 0.8% £70,377,624 1.6% £694,583,058 4.4%


*Data excludes Unclassified titles


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