£253,000 W Trend watch
Environment & Ecology has earned more through the TCM in the first 26 weeks of 2019 than it has in its past eight full-year returns
e have emphasised non- fiction’s strength in this 2019 first-half review; a closer look
at genre performance will hammer that home. The 12 biggest-growing BookScan sub-categories in percentage terms (minimum sales: £1m) all come from Trade: Non-fiction, as do 23 of the top 25. Yes, there are far more Non-fiction categories than there are in Fiction and Children’s, but this domination is unprecedented. Given the wider discussion of climate
change, it is no surprise that Environment & Ecology (E&E) leads the percentage
Earned by the top Enivronment & Ecology title of 2019, David Wallace-Wells’ The Uninhabitable Earth
growers. In fact, E&E has earned more through the TCM in the first 26 weeks of 2019 than it has in its last eight full-year returns. David Wallace-Wells’ cheery- sounding The Uninhabitable Earth: The Story of the Future (Allen Lane) led the way in value (£253,000), while teen activ- ist Greta Thunberg’s till-point hit, No One is Too Small to Make a Difference (Penguin), is tops in volume, shifting 30,000 units. Incidentally, there must be some kind of green new deal going on at Penguin Random House towers: the eight top- selling books of 2019 in the E&E category
are published by the group. House & Home (H&H) joins E&E as
the only other triple-digit percentage gainer, with the majority (52%) of the category’s sales generated by Mrs Hinch. She had a little help from Marie “bin your books” Kondo, whose 2014 title The Life- Changing Magic of Tidying (Vermilion) roared back into the charts on the back of her Netflix series. (Kondo’s overall sales leapt 232% to £558,000.) Historical & Mythological was Fiction’s high-flyer, up 31% to £12.1m; Heather Morris accounted for 15% of that total.
High Risers (%) Top 10* Publisher
1 Environment & Ecology... 2 House & Home
3 Autobiography: STM 4 True Military/Combat... 5= Autobiography: General 5= Vegetarian Cookery
Value Growth
£1,021,445 186.0% £4,609,831 161.2% £2,719,147 91.8% £1,051,377 70.6% £13,046,905 63.6% £5,522,797 63.6%
7 Autobiography: Historical, Political... £3,362,079 51.7% 8 Usage & Writing Guides 9 History: World & General 10 Pregnancy & Parenting
£1,439,592 49.3% £3,024,437 48.7% £4,966,460 38.8%
High Risers (£) Top 10* Publisher
3 Autobiography: General 4 Leisure & Lifestyle
Value £39,433,850
Growth
1 Biographies & Autobiographies £39,317,675 £7,841,375 2 Food & Drink
£5,155,241
£13,046,905 £5,071,871 £21,061,416 £4,487,666
5 Historical/Mythological Fiction £12,089,223 £2,881,341 6 House & Home
STUDENT PROTESTOR GRETA THUNBERG HAS BEEN A HIT FOR PENGUIN
7 Family, Health & Relationships £20,781,641 £2,743,429 8 Health, Dieting & Wholefood... £14,308,726 £2,717,461 9 Children’s Fiction 10 Vegetarian Cookery
£4,609,831 £2,844,700
£49,172,081 £2,293,913 £5,522,797 £2,147,945
15
George R R Martin £1,736,790
257.9%
The long-awaited (and to many, disappointing) final series of “Game of Thrones” saw George R R Martin’s backlist surge— including the £65 box set, which earned £647,000. Last November’s Fire and Blood prequel, meanwhile, chipped in £424,000.
TheBookseller.com
16
Mary Berry £1,669,180
12.3%
In Mary Berry’s “Bake- Off” heyday, her spring releases would gener- ally rack up between £2m-£3m. Quick Cooking shifted £1.3m, though it should be noted that it was still the top General Cookery title of the year by value.
17
Tom Kerridge £1,634,700
61.5%
Tom Kerridge’s totals suffer in comparison to 2018’s £3.8m-selling Lose Weight for Good. The repositioning of Kerridge’s Fresh Start (which earned £1.2m) away from diet- book territory probably ate into its sales, as did the higher £26 r.r.p.
18
Liane Moriarty £1,515,285
374.7%
The reason for Liane Moriarty’s huge sales spike is simple: she had not published a new book since 2016. But Nine Perfect Strangers’ release, timed to coincide with season two of “Big Little Lies” also helped boost her backlist.
19
Joe Wicks £1,483,011
33.3%
A half-year drop in sales by a third for Joe Wicks is down to Bluebird shuffling his publishing schedule, releasing his “2019” book, Veggie Lean in 15, before Christmas 2018—getting a festive hit—instead of his usual last week in December slot.
20
Roald Dahl £1,431,190
6.5%
Three years on from the Puffin Roald Dahl series rebrand to coincide with the centenary of his birth, and sales are still running 10%–15% above the years before the new look. Matilda was once again the top seller, shifting 33,000 copies.
11
*Minimum sales of £1m
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