MARKETING & PUBLICITY CONFERENCE 2018
09:00 - 09:25 REGISTRATION & COFFEE
09:25 - 09:30 WELCOME from Nigel Roby, Chief Executive, Bookseller Media
SESSION ONE: PUNCHING ABOVE 09:30 - 09:50
HOW MONOCLE REACHES ITS TARGET AUDIENCES Andrew Tuck, Editor, Monocle
09:50 - 10:10 KEYNOTE
THE BIGGEST TRENDS THAT BRANDS ARE LOOKING OUT FOR Anna Chapman, Senior Strategist, Contagious
10:10 - 10:35 ATTENTION GRABBERS: REACHING AUDIENCES THROUGH PRODUCED CONTENT Ryan Dilley, Managing Producer, Panoply Leena Normington, Social Media Producer, Vintage Videl Bar-Kar, New Business Director, UK & Ireland, Bookwire
10:35 - 11:00 PUBLISHING’S DAVID & GOLIATH MOMENTS Hannah MacDonald, Founder and Publisher, September Publishing Aimee Felone, Co-founder, Knights of Nathan Connolly, Director, Dead Ink Books Chair: Katy Guest, New Projects Editor, Unbound
11:00 - 11:30 TEA/COFFEE BREAK
SESSION TWO: TAKEAWAY TOOLKIT
11:30 - 11:50 VANITY METRICS: WHAT THE NUMBERS REALLY TELL US Lee Dibble, Marketing and Communities Director, Pan Macmillan Andrew Bruce Smith, Director, Escherman
11:50 - 12.20 HOW WE DID IT: TIPS FROM THE BIGGEST BOOK CAMPAIGNS OF THE YEAR
SURGERY BOOKBUB
REACH MORE READERS. SELL MORE BOOKS. Looking to boost your digital book sales and drive buzz for your titles? BookBub’s marketing tools let you connect with millions of power readers to find new fans and sell more books.
Annie Stone, International account manager, BookBub GOODNIGHT STORIES CASE STUDY
FOR REBEL GIRLS Isabel Blake, Publicity Manager, Penguin Press Ingrid Matts, Head of Marketing, Penguin Press
ELEANOR OLIPHANT CASE STUDY KEYNOTE
IS COMPLETELY FINE Hannah O’Brien, Marketing Director, HarperFiction Sarah Shea, Senior Marketing Manager, HarperFiction Jaime Frost, Senior Publicity Manager, HarperFiction
THE ATWOOD YEAR CASE STUDY
Rosanna Boscawen, Senior Campaigns Manager, Vintage Helen Flood, Campaign Manager, Vintage
12:20 - 12:45 PRIZE-WINNING: WHATEVER THE OUTCOME The transformational power of writer prizes and programmes and how to make the most of them Dotti Irving, CEO, Four Culture Ruth Harrison, Director, Spread the Word Valerie Brandes, Founder, Jacaranda Books
12:45 - 13:00 SLAY IN YOUR LANE Yomi Adegoke & Elizabeth Uviebinené, Authors
13:00 - 14:00 LUNCH
THE OUTSIDER’S PERSPECTIVE 14:00 - 14:20
SESSION THREE:
THE ART OF REINVENTION: LAUNCHING THE GUARDIAN’S REDESIGN Richard Furness, Managing Director of Publishing and Consumer Revenues, Guardian News & Media Mylene Sylvestre Welton, Publishing Director, Guardian News & Media
14:20 - 14:35 HITTING DIGITAL SALES & MARKETING GOALS BY SLASHING PRICES Annie Stone, Account Manager, Bookbub
14:35 - 15:00 OFF THE BEATEN TRACK: NEXT GENERATION OUTDOOR AND EVENTS
Kirsty Jones, Senior Account Manager, Jack Arts Jodie Mullish, Communications Director, Bluebird, Pan Macmillan Will Smith, Senior Creative Manager, Vintage
15:00 - 15:30 CRISIS MANAGEMENT: WHEN THINGS GO PETE TONG Craig Westwood, Director of Communications and Research, The Electoral Commission Felice Howden, Head of Digital Marketing, Bonnier Chair: Katherine Cowdrey, News Reporter, The Bookseller
15:30 - 16:00 TEA/COFFEE BREAK
SESSION FOUR: CHALLENGES
16:00 - 16:25 FACEBOOK: FRIEND AND FOE Nick Marsh, Head of Product & Design, Wonderbly Shib Hussain, Co-founder/CEO, unrd Tram Anh-Doan, Head of Digital Marketing - Social Media, Bloomsbury
16:25 - 16:40 HOW TO BUILD A PUBLISHING BRAND Jo Rose, Marketing Director, Mills & Boon
16:40 - 16:55 BITE SIZE CONTENT: NON-FICTION IN A BLINK Sarah Moriarty, Director of Brand Marketing, Blinkist
16:55 - 17:20 SKILLS AT THE HEART OF PUBLICITY Sam Eades, Editorial Director, Trapeze Books Georgina Moore, Communications Director, Headline and Tinder Press Anwen Hooson, Founder, The Bird Literary Agency
17:20 - 17:30 CLOSING REMARKS
17:30 - 18:30 NETWORKING DRINKS
PROGRAMME
BOOKWIRE
10 MINUTES EACH, AVAILABLE DURING THE TEA BREAKS AND OVER LUNCH MIDAS PR
AT THE CENTRE OF THE AUDIOBOOK BUSINESS. Looking to grow audio sales? Bookwire has an unrivalled global distribution network and expertise to help grow your audio business.
Videl Bar-Kar, New business director UK & Ireland, Bookwire
COVERAGE BEYOND THE BOOKS PAGES. How do you use authors’ personal stories to generate coverage outside the books pages? With so little space on the books pages, explore ways you can use your author’s backstory to reach more media through high-profile features, interviews and think pieces.
Tory Lyne-Pirkis, Director, Midas PR 8 26th June 2018
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