MARKETING & PUBLICITY CONFERENCE 2018
MARKETING & PUBLICITY CONFERENCE 2018
In a world where we are all more connected than ever through our various smartphones, iPads and watches, we seem to be suffering a shared ailment— information overload. This can come in the form of our various Joycean social media news feeds, cat videos or the next big food trend being thrust under our noses, not to mention 24-hour news.
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t might seem difficult to get a word in edgeways when our lives are as crowded with media as a train at rush hour. This also seems especially daunting in the world of getting attention for books; with all publishers asking the question, “How do I stand out?”
This year’s Marketing & Publicity Conference strives to offer some assistance in wading through the media abyss, in the form of keynotes, panels and talks. The theme for this year’s conference is “Grabbing Attention for Books”. It will not only showcase the best case studies, demonstrating where publishers and others are punching above their weight, but also share with delegates the tools and expertise that will turn their titles into attention grabbers, along with sage advice on how to cope with campaign challenges along the way.
The first part of the conference will cover those publishers who are “punching above their weight” by showing you how they did it, and how you can too. In this session, we’ll be looking at the future of media and culture and how big brands use insights and analysis; how to reach audiences through produced content; and then the publishing industry’s “David and Goliath moments” where
SOPHIE ROCHESTER CONFERENCE PROGRAMMER
Independents are boxing clever to grab attention.
If the first session leaves you feeling a bit daunted, fear not, because session two will equip you with a takeaway toolkit for your campaign to really cut through the rest and leave a lasting impression. This will show you how to hit sales and marketing goals through slashing prices, how to maximise the power of literary prizes and programmes, and how to use online channels and communities to reach your key target demographic, and beyond. In addition, the people behind some of the biggest book campaigns of the year will show you how they did it, and give you tips on how to do the same.
It’s easy enough to get a bit caught up in the publishing bubble and not see the bigger picture. The conference’s third session will offer some valuable outsider perspective. If you’re left rather befuddled by the value of social media metrics, then the Vanity Metrics talk will help you cut through the noise and understand the true value behind your digital audience data.
As GDPR comes in, and with digital marketing tactics under scrutiny, we look at how many are turning to clever outdoor and events programming to stand out, giving you new sparks to set
your campaigns alight in exciting and engaging new ways. And what about if your new campaign idea goes a bit Pete Tong? Don’t worry, we have a talk on crisis management too.
Of course, every publicity campaign will face challenges in a plethora of daunting forms. Maybe you haven’t quite decided how to tackle Facebook’s ever-changing algorithms, or don’t know how to build your publishing brand. Or, perhaps you’re looking for inspiration on how you, personally, can continue to build and develop skills. We’ve got that covered in the final session of the day, which will help you tackle all of these challenges.
This year’s Marketing & Publicity Conference is definitely going to provide you with everything you need to help your campaign get books noticed in the era of information overload; and it couldn’t be done without the help of everyone involved. Huge thanks to Philip Jones, Emma Lowe, Briony Morgan, and all of the sponsors, chairs, speakers and companies that have got involved and offered their wisdom.
Q&A KATY GUEST BLINKIST SPEAKERS
PROGRAMME
www.thebookseller.com
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