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OVERVIEW
ANDERSEN PRESS Shortlisted for the first time in its 46-year history, steered by founder Klaus Flugge right, Andersen Press issued more books than ever, and TCM sales passed £2m. David McKee’s Elmer titles were evergreen, and the success of Phil Earle’s When the Sky Falls showed its skill with débuts.
FARSHORE Farshore is a fresh name on this shortlist but it is far from new to publishing, having been rebadged by new parent HarperCollins last March. It was a powerhouse of children’s mega-brands such as Mr Men, Minecraft, Winnie-the-Pooh and the Beano, and launched a new list of audiobooks.
HARPERCOLLINS CHILDREN’S BOOKS HC enjoyed yet another phenomenal year with David Walliams left, who spent 19 weeks atop the kids’ chart. But it had impressive strength across picture books and licens- ing as well, and published three of the year’s top five children’s hardback débuts.
KNIGHTS OF Knights Of is another first- timer on this shortlist. Sales as measured by Nielsen BookData more than doubled; rights trading nearly quadrupled; and its authors scored a remarkable hat-trick of the Waterstones Children’s Book Prize, Carnegie Medal and Blue Peter Best Story Book Award.
MACMILLAN CHILDREN’S BOOKS Macmillan had one of the hits of the year in Marcus Rashford right, as well as the UK’s biggest author, Julia Donaldson, who helped make MCB the TCM’s fourth-largest kids’ publisher. Rashford’s Book Club distributed more than 200,000 free books over the year, too.
SIMON & SCHUSTER CHILDREN’S BOOKS S&S’ children’s division had 2021’s YA bestseller in Adam Silvera’s They Both Die at the End. It was part of a rich seam of backlist sales, while frontlist stars included Ben Miller in fiction and Sue Hendra and Paul Linnet in picture books. It grew TCM sales by two-thirds.
USBORNE Usborne has been shortlisted in 11 of this award’s 12 years, and won it twice. Sales growth is relentless as it approaches its 50th year under founder Peter Usborne above—now CBE—and it reclaimed its position as the UK’s top pure children’s publisher. Nineteen books scored six-figure sales in 2021.
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WONDERBLY Last year the personalised books specialist was the first direct-to-consumer publisher to win this award, and it had a record 2021. It issued more new titles than ever in the UK, but the bulk of sales came from the backlist and overseas. It’s set for more expansion after acquisition by Graphite Capital.
DK This non-fiction powerhouse regained its spot as the TCM’s top children’s non-fiction publisher in 2021. It published 238 new titles, but growth was largely powered by its cavernous backlist. It was a key supporter of retailers after lockdown, and design, market- ing and publicity all excelled.
HACHETTE CHILDREN’S GROUP Hachette’s children’s empire had its best ever year, moving up to third in the TCM’s list of children’s publishers. Hits included The Christmas Pig by J K Rowling left, but more than half of all sales came from the backlist. Hachette’s authors won 16 awards between them.
DAVID MCKEE WAS ONCE AGAIN A
SALES STALWART FOR ANDERSEN PRESS
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