BOOK OF THE YEAR NON-FICTION: LIFESTYLE


OVERVIEW                     


PINCH OF NOM: COMFORT FOOD Kate Allison and Kay Featherstone’s fourth book continued their trailblazing, record-breaking trajectory. Following from their first Pinch of Nom cookbook, the fastest- selling non-fiction book on record, Comfort Food garnered the largest pre-order sales of 2021 and enjoyed the single biggest week of sales for any book last year.


DIDDLY SQUAT: A YEAR ON THE FARM Former “Top Gear” presenter Jeremy Clarkson made a splash with his new-found love of farming that was appreciated by even his most hardened critics. Cataloguing the highs and lows of farm life, Diddly Squat débuted at the top of the Sunday Times bestseller list. Michael Joseph worked with the farm and local bookshop to generate impressive pre-orders.


ONE POT, PAN, PLANET We make 226 decisions about food every day and Anna Jones’ cookbook is about using these decisions to make a difference. It offers a greener way of cooking recipes that are good for your health and for the planet. Every recipe, bar one, can be cooked either vegetarian or vegan. With a beautiful package, Fourth Estate built on Jones’ success to take her sales to the next level.


PUBLISHERS 1 BLUEBIRD 2 MICHAEL JOSEPH 3 EBURY PRESS 4 FOURTH ESTATE 5 ALLEN LANE 6 MACMILLAN


THE LYRICS: 1956 TO THE PRESENT The Lyrics’ campaign created a cultural watershed for Paul McCartney, for a book described as a self-portrait in 154 songs from the beloved former Beatle, which became a cross-generational bestseller. It was Waterstones’ Book of the Year and sold significant numbers with an r.r.p. of £75, making it the fourth most valu- able non-fiction title in 2021.


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CELEBRATING THE SEASONS WITH THE YORKSHIRE SHEPHERDESS Everyone’s favourite shep- herdess Amanda Owen returned with a book celebrat- ing both the harsh reality and the joy of living close to nature. The full-colour book is a unique mix of memoir and cookbook. Sales of the title were up 81% compared to her previous book, testament to the impactful PR and marketing campaign.


JANE’S PATISSERIE A familiar face to her 800,000- plus Instagram followers, Jane’s Patisserie was Jane Dunn’s début bakery book. It became the fastest-selling baking book of all time, placing Dunn ahead of first-book sales from Jamie Oliver, Nigella Lawson and Paul Hollywood. Her book is filled with easy- to-make, customisable and delicious recipes featuring—of course—her iconic NYC cookies.


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© Ellis Parrinder


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