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THE BRITISH BOOK AWARD FOR EXPORT
OVERVIEW Against a backdrop of Covid lockdowns, Brexit headaches, disruption to supply, an absence of business travel and book fairs, rising costs and currency were an extraordinary success story in 2021. These eight companies all navigated endless challenges around print and distribution to record remarkable sales and show the esteem in which British publishers are held around the world.
BONNIER BOOKS UK Bonnier broke export records across all its divisions in 2021. New titles from Heather Morris and Christy Lefteri led the way on the adult list, while smart BookTok work around the world drove sales for Holly Black, E Lockhart and others on the children’s side. “Engaged, responsive, energetic and very proactive,” said one export partner of Bonnier’s team.
CANONGATE Canongate is shortlisted for the second year in a row, having again punched way above its weight to nearly double international sales from pre-pandemic levels. Matt Haig’s The Midnight Library was the top performer over- seas, but there was strength across the frontlist, and it pivoted nimbly to local printing and copy drop-ins to fix supply problems.
HARPERCOLLINS HarperCollins achieved its biggest ever year of trade exports, with sales up by a fifth on 2020. High- performing territories for print included the Middle East, India and North America, while audio drove up digital revenues. Big brands such as Jeffrey Archer and new names including Abigail Dean were all backed up by HC’s powerful global marketing and PR.
THAMES & HUDSON Art specialist Thames & Hudson smashed the mile- stone of £10m in export sales for the first time in its 70-year history. Global museum and gallery sales bounced back after lockdowns, and there was excellent growth across online retailers and independ- ent bookshops too, thanks to David Hockney’s Spring Cannot be Cancelled, brand-led series and luxury items.
WONDERBLY Shortlisted for the second year in a row, Wonderbly’s personalised books and direct- to-consumer model flourished during lockdowns. It sold into more than 150 countries in 2021, published 10 new titles and moved into Korean- language publishing. In-house handling of everything, from content creation to translation to promotion, gives it powerful control of its market.
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DK PRH’s DK division drew nearly half its total sales from export markets in 2021, selling its vast array of content into more than 140 countries. There was strong growth across Europe, the US, Asia and the Middle East, and superb collaboration with supply partners and customers minimised disrup- tion. “DK is always ready to help,” said one international retailer.
FABER Faber drew on the success of Sally Rooney’s Beautiful World, Where Are You and Kazuo Ishiguro’s Klara and the Sun to lift exports by more than a third in 2021. Books by Rachel Cusk, Justine Picardie left and John Banville also excelled, and the independent gave many more British publish- ers a great year of exports through its leadership of the Independent Alliance.
PAN MACMILLAN The 2020 award winner had an eighth successive year of growth in export markets. There were stellar paperback sales for Douglas Stuart’s Booker-winner Shuggie Bain, and a double-digit increase for the Pan Fiction list. Julia Donaldson and Andy Griffiths excelled yet again in the chil- dren’s division, and there was massive bench strength across the backlist.
ABIGAIL DEAN
WAS AN OVERSEAS SUCCESS LAST YEAR FOR HARPERCOLLINS
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