PARTNER


DESCRIPTION   


PUBLICITY CAMPAIGN OF THE YEAR


OVERVIEW


 on this shortlist are          but these nine          


ALICE KING In the competitive cookbook sector, Ebury publicity manager Alice King helped make Jane’s Patisserie by Jane Dunn unmiss- able. Appearances on “This Morning” extended Dunn’s reach, and strong first-week sales triggered another wave of coverage.


VIRGINIA WOOLSTENCROFT Orion head of publicity Virginia Woolstencroft helped make Sorrow & Bliss by Mag Mason a summer hit just six months after acquisition. Blanket coverage and a special signed edition took it into the best- seller lists, and the momentum continued through the year.


DREW JERRISON Drew Jerrison’s second place on this shortlist is for work on The Last House on Needless Street by Catriona Ward. The book made a splash for Profile’s new Viper Books imprint, and the deft publicity positioning stretched it into literary, gothic and horror fiction as well as thriller circles.


HARRIET DUNLEA Scholastic publicity manager Harriet Dunlea’s campaign for Helen Rutter’s children’s début The Boy Who Made Everyone Laugh focused on its inspiring messages and raised aware- ness of stammering. It gathered high-profile endorsements before reaching kids with a splash in The Week Junior.


SABAH KHAN Michael Holding’s Why We Kneel, How We Rise was one of 2021’s agenda-setting titles, and the campaign by Simon & Schuster’s head of publicity Sabah Khan helped it get the exposure it deserved. Many interviews and prime-time TV and radio coverage saw the book hit the bestseller lists.


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KATARINA JOVANOVIC Usborne publicity manager Katarina Jovanovic’s campaign for Namina Forna’s début The Gilded Ones drove it well beyond the crowded YA market to an adult fantasy audience too. There were in-person events, digital festivals and a Black Girls Book Club event, and excellent author care.


JO HARDACRE & AMBER IVATT Macmillan’s Jo Hardacre and Amber Ivatt made Marcus Rashford and Carl Anka’s You Are a Champion a hit; massive media coverage, smart use of Rashford’s time and work with W H Smith and the National Literacy Trust highlighted the book’s positive messages.


DREW JERRISON Profile Books publicity manager Drew Jerrison’s campaign for Torrey Peters’ Detransition, Baby dealt brilliantly with a torrent of transphobic abuse on publica- tion. It carefully filtered media requests and triumphantly turned criticism into positive coverage and more sales.


JUDGES VERDICT


THESE NINE CAMPAIGNS STOOD APART FOR TAKING THEIR BOOKS WAY BEYOND THEIR CORE MARKETS


JESS BARRATT & REBECCA MCCARTHY Dave Grohl’s The Storyteller was a shoo-in for media coverage, but Jess Barratt and Rebecca McCarthy at Simon & Schuster made sure the book and not just the author was at the heart of it. A surprise Foyles signing was among the highlights.


SABAH KHAN IS


SHORTLISTED FOR HER WORK ON MICHAEL HOLDINGS TITLE


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