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DATA PROTECTION


Prepare for privacy


A new data regulation launches next year that will protect individual freedoms while shaking up the travel industry


By NICK EASEN


Protection Regulation (GDPR), comes into force. Despite Brexit, it could shake the world of data privacy in the travel industry to its core. It won’t be long now before business


T


travellers across Europe have a fistful of new rights, including the right to have per- sonal data deleted, fresh access rights, new


BUYINGBUSINESSTRAVEL.COM


HERE’S ONE DATE THAT TRAVEL BUYERS SHOULD BE AWARE OF and that’s May 25 next year, which is when landmark legislation, the General Data


civil liberties around data portability and consent, as well as the right to be informed of data breaches quickly. The passport, personal details, prefer-


ences and sensitive data that are held by airlines, hotels, travel management com- panies, online travel agents, loyalty pro- grammes – basically anyone in the supply chain who handles our information – will be profoundly affected. “While there were existing data protec-


tion directives and regulations in the past, the GDPR brings a much-needed refresh to the requirements to bring power and


control of personal data back to the individ- ual,” explains Paul Prior, managing director of the performance analytics practice at FTI Consulting. This follows a trend occurring around


the globe. There’s now increasing demand worldwide that organisations understand and mitigate the risks when they handle our personal data. This new EU law goes beyond the UK’s Data Protection Act and brings digital-age law and order to the wilds of data use. “Business travellers will be able to govern how their information is used, to


BBT July/August 2017 55


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