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Round-up | NEWS


Ideal Bathrooms becomes a national distributor for British brand Aquadart


IDEAL BATHROOMS has been appointed as a national distributor for British shower enclosure brand Aquadart in a bid to strengthen its offering to retailers.


In a statement announcing the new strategic partnership, Ideal Bathrooms described Aquadart – which has a heritage of over 100 years and is


part of the


Cavalier Group – as a brand that “offers the latest designs together with the highest levels of detail and quality”.


Speaking of the deal, Danielle Lillis, Ideal Bathrooms’ commer- cial director, said: “We have been looking to grow our enclosure offering, and with Aquadart being highlighted as one of the most popular brands from our Ideal Industry Report 2020, now is a great time to add the brand to our portfolio.” According to Ideal Bathrooms, the enclosure range from Aqua dart offers a wide variety of products, including the showroom protected Asino and Onisa collections. These will be offered at competitive retail prices and with enhanced terms for displaying retailers.


The Aquadart collection will replace Ideal Bathrooms’ current April enclosure range, however it will continue to distribute the brand’s shower trays and baths.


• Meanwhile, to celebrate its 40th anniversary, Ideal Bathrooms has launched a 2021 rewards programme for its bathroom retailers and merchants. Called Ideal Rewards, the scheme offers its customers the chance to win a variety of prizes every time they place an order worth £1,400 or more. Ideal Bathrooms is also partnering with sponsor Virtual Worlds to offer one lucky retailer a 4D theatre prize worth £18,000.


Rotpunkt announces multimillion- euro boost for production and training


GERMAN KITCHEN manufacturer Rot punkt is rolling out an ambitious multimillion-euro expansion plan.


The three-year plan will see a


signifi cant boost to manufacturing and training capabilities at its headquarters in Bünde, East Saxony. The company will increase the size of the factory and add a brand new showroom and training centre.


Said Matt Phillips, head of UK operations at Rotpunkt: “We are keen to keep moving forward to celebrate our centenary in business in 2030, with a multimillion-euro investment in


February 2021 ·


our site at Bünde. This will increase the size of the factory and create a new showroom and training centre. “We are also enhancing C-parts production at our plant in Getmold. We want to ensure that our workforce have state-of-the-art equipment that is above and beyond the recommended safety requirements.” He added: “We are committed to growing our automated and manual capabilities, so we can best serve our markets. International sales represents around 80% of our revenue and the British market, in particular, is a strong source of growth.”


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