Contents | NEWS CONTENTS
NEWS, COMMENT & OPINION 10 Q&A: Smallbone
Lux Group’s Iain O’Mahony on the launch of Brookmans by Smallbone
15 People
The latest movers and shakers 16 Paul Crow
The Ripples MD on how working with infl uencer Lily Pebbles really paid off
18 Malcolm Scott
The KBSA corporate chair on making the most of online dealer locators
20 Darren Taylor
Searle and Taylor’s MD on the importance of video content online
25 In conversation with... Wine expert Joe Fattorini talks about his collaboration with Britannia
28 Letters
Readers discuss the hot topics of the moment in the KBB industry
PRODUCTS & SUPPLIERS
30 Manufacturer profi le: BSH Andreas Meier looks back on his achievements as UK and Ireland CEO
34 Let’s get digital
Digital marketing gurus and KBB experts on how to make the most of the internet
44 Food preparation
How to cater for the growing trend in people entertaining at home
48 En suites and cloakrooms Solutions that ensure a lack of space doesn’t need to stifl e creativity
52 Kitchen Trends What’s hot in the hub of the home
54 Appliance Trends The latest tech on the market 56 Bathroom Trends
Products that are making a splash 58 Surface Trends
Tiles, wall panels, splashbacks, fl ooring, worktops and more
RETAIL 60 Retailer profi le
How one bathroom retailer turned a rent crisis into an opportunity for expansion
64 Shopping around Our mystery shopper checks out showrooms in Kingston and Surbiton
66 How’s Business
A snapshot of how retail businesses are doing in the Lakes
December 2019 · kbbreview
Showroom of the Month: Silver Birch Interiors, Hamilton pg 68
Keep up to date with trends and news and follow @kbbreview on Instagram
3
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Follow @kbbreview on Twitter for news and live updates from events
Products: Food preparation pg 44
Interview: Joe Dillon, president, Insinkerator pg 32
Sofi a Charalambous: On the lack of women in the top KBB jobs pg 22
I EDITOR’S COMMENT
DIGITAL ASSISTANCE
n today’s digital world, shoppers are using the internet so much more, so retailers need to think seriously about their online activities if they want to survive and grow. If you don’t know your SEOs from your SERPs, or the
If you don’t know your SEOs from your SERPs, your digital marketing could do with a polish
difference between Twitter, Facebook and Instagram, then it’s probably fair to say that your understanding of digital marketing could do with a bit of a polish. With the help of digital experts and key industry fi gures, we’ve put together a comprehensive guide (pages 34-40) to help retailers understand and exploit the opportunities the internet and social media can bring to their businesses. The special feature covers everything you need to know about navigating the complex world of digital marketing – from setting up and maintaining an appealing and easy-to-use website, to using digital marketing techniques to expand your reach and drive traffi c to your site or to your showroom. Our regular columnists also pitch in with their own advice for those retailers wishing to strengthen their digital presence. Ripples MD Paul Crow explains how working with infl uencer Lily Pebbles not only dramatically increased visitors to its website but also gained valuable print coverage (page 16). Kitchen retailer Darren Taylor points out the benefi ts of getting expert advice to help ensure your digital content is as powerful and engaging as possible (page 20).
Meanwhile, Malcolm Scott – KBSA corporate chair – explains why you’re missing a trick if your business isn’t appearing on manufacturer website search tools (page 18). One showroom that’s already
harnessing the power of the internet is this month’s profi led retailer –
Cambridgeshire Bathrooms. During our visit to his new showroom in Fenstanton, owner James Cardwell reveals how investing in Google Ad Words has helped strengthen the business’s web presence (pages 60-62). Elsewhere in the issue, as he prepares to step down from the role, we talk to Andreas Meier about his fi ve-year stint as CEO of BSH UK and Ireland. We also get an exclusive tour around the company’s impressive new customer service centre and warehouse in Corby. This is a huge statement of intent from BSH and, with the uncertainty of Brexit still looming, it’s really good to see another European brand investing in the UK (pages 30-31). We also speak to Silver Birch Interiors in Scotland about its inspirational
approach to showroom design (pages 68-69). And fi nally, I want to wish you all a Merry Christmas and a happy and prosperous new year.
Rebecca Nottingham, editor
rebecca@kbbreview.com
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