Products right Armera Palladium mirror
Proofvision Dual Toothbrush Charger (PV11P) with white faceplate
above Shower niche in brushed brass by Crosswater
Perrin & Rowe 6241 Armstrong Towel Bar in Satin Brass
Bringing bathrooms to life
We explore the bathroom accessories market and ask why these products, still sometimes overlooked by retailers, are so crucial for selling aspirational designs?
Words: Francesca Seden 38
D
riven by a combination of economic factors, social media influence and greater awareness of products on the market, homeowners are taking accessories increasingly seriously. In times of economic difficulty, accessories are a great way
for consumers to update the bathroom if there isn’t the budget available for a whole new suite. And, for retailers, accessories are an easy add-on that offers extra margin and requires minimal space on the shopfloor. Our contributors this month unanimously agree that accessories are crucial for selling aspirational bathrooms, as they can change the look and feel of a bathroom, tying the scheme together, and they offer a simple way for homeowners to experiment with new styles and trends, without having to commit too heavily. The standout aesthetic is for coordination and colour-matching between
accessories, hardware and brassware for a cohesive, streamlined look. Thomas Griffin, UK key account manager at Furnipart goes further with this statement, adding that the bathroom is no longer “a standalone aesthetic”, but that “kitchen, bedroom and bathroom manufacturers are overlapping disciplines so that you can easily continue a theme or design throughout the home by subtly changing colours or handles, while keeping the design concept overall, from one room to another”. Finishes most favoured still include matt black and muted warm metallics, but also a return to cooler tones of silver and stainless steel. Textured accessories are in, as well as arch- and pill-shaped mirrors. So, what are the key considerations for designers and retailers when designing
kbbreview
September 2024
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