VitrA // Advertisement Feature
ABOUT THE VITRA VITALITY PARTNER PROGRAMME:
AN EXCLUSIVE PRODUCT PORTFOLIO: The Vitality Collection has over 1,200 products available only to Vitality Partners. GUARANTEED AVAILABILITY: The product range is backed by a stock promise – every product in the range will either be available through a distribution partner or direct from VitrA’s warehouse in Didcot. PRIORITY
SERVICE:
A dedicated Partner phone line for pre and post-sales queries. ENHANCED DISPLAY SUPPORT: Access
to
display packages. TRAINING & SUPPORT: To better aid designers and help drive sales.
Stephen Atkinson, with VitrA’s M-Line range, which is available exclusively to Vitality partners
Building better businesses together
Stephen Atkinson, partner at Waterloo Bathrooms, explains why working with brands that provide excellent service and support is essential for success
I
n a constantly challenging market, independent retailers rely on manufacturers and suppliers for greater support and commitment to help them
develop and expand their businesses. That’s exactly why family-run Waterloo
Bathrooms, which has been designing bathrooms in the Wirral for over 35 years is building on its already established relationship with VitrA. “We’ve been partnering with VitrA for over
20 years,” Stephen Atkinson partner, Waterloo Bathrooms explains. “They’ve always been one of the standout brands for us. They offer the complete bathroom solution and they’ve always been easy to deal with. Two very big plus points.” Earlier this year VitrA made a further
commitment to new and existing retail partners, like Atkinson and Waterloo Bathrooms, by launching its Vitality Partner Programme. This, the brand says, not only emphasises its
support to independent showroom retailers but answers many of the challenges they face today, such as online competition and stock availability. As an existing retail partner of VitrA’s, what is it about the Vitality Partner Programme that stands out for Atkinson?
September 2024
“The online channel is still one of our biggest challenges as a showroom retailer,” he says. “So, one of the key points we look at in terms of working with a supplier is internet protection. “VitrA’s Vitality Partner Program addresses
this issue. It shows us that they’re committed to dealing with bricks and mortar showrooms. They want to back us, so I’m happy to back them.” Atkinson also credits the programme’s cohesive
product portfolio and stock promise as driving forces behind his decision to continue to partner with the brand. “Stock availability is another key area of
consideration for retailers when it comes to choosing suppliers,” he adds. “VitrA has always hit the mark on this for us but the Vitality Partner Programme and its new stock promise just takes that service and availability to a new level. “If consumers see a product they like on
display in your showroom they, understandably, want to be able to specify it. Sometimes stock issues mean that we have to suggest different items to fit into their timeframe and that can be hugely consequential. VitrA’s stock promise means we can confidently design bathrooms knowing that we will have no problem getting
kbbreview
For more information on VitrA’s Vitality Partner Programme, scan the QR code
hold of the items our clients want.” Atkinson even put the stock promise to the test himself by ordering the new M-Line range, from the Vitality Partner portfolio, direct from VitrA’s stand at the kbb Birmingham show in March. The display was ordered, delivered and on display in the Waterloo showroom in less than a month. “M-Line ticks a lot of boxes,” he explains. “It’s bang on trend and the speed at which it can be sourced, thanks to VitrA’s stock promise, backs that up. “We’re looking forward to working with VitrA for many years to come.” kbbr
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