Analysis // Kitchen Market Report
The kitchen has moved far beyond being a
practical room to a stylish space that is expected to epitomise the householder’s whole lifestyle and personality
"
in volume terms, and that domination is on-going. In 2015, trade routes accounted for 58% of all installations, in 2023 it was 63%, and 2024 is projected to see the same level. Yet 2023 new build/social housing installations (the original trade sectors) were
substantially lower in 2023 than they were in 2015, and are expected to be even lower in 2024.
It has been the presence of trade outlets in owner-occupier refurbishments that has driven up its share since 2015, and the Overview Report shows that in 2023 half of all owner-occupier refurb projects were supplied by some form of trade- facing operation. Another thing that hasn’t changed since 2015, and isn’t likely to change for
the foreseeable future, is that Howdens very much dominates that trade- facing sector, and so by extension the UK fitted kitchen market as a whole. Yet, trade-facing operations haven’t entirely had it all their own way.
In 2015, trade routes made up 43% of total market value at end client buying price, but after that made no more value gains; their value share has in fact declined over the last three years, with trade making up only 41.4% of market value in 2023, and projected to see share fall further in 2024. For most of those eight years it was primarily Wren, aided in some years by Wickes consumer sales, that held trade at bay. But, in 2023, it was the specialists who really helped to boost the value share of the consumer facing routes. And what of Wren? In 2015 it had just over- hauled both Ikea and Homebase to become the fifth largest kitchen retailer in terms of value. By 2023, Wren had been the second largest player, behind Howdens, by a huge margin for several years, with its 2023 cabinetry, tops, appliances, sinks and tap sales not that far short of those of Magnet, Wickes and B&Q combined. And 2023 wasn’t even an especially good year for Wren, which is more dependent on those younger, mid- >
The drop in the number of new
kitchens installed in 2023 compared to 2022
11% September 2024 kbbreview 23
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