showroom of the month
Naked Kitchens, Bloomsbury
Situated between the city of London and the West End district, this kitchen showroom reflects its Norfolk manufacturing heritage Words: Matt Baker
B
efore Naked Kitchens had even opened its new showroom in the lead up to Christmas 2023, clients were knocking at the door. The store is in the heart of London’s Bloomsbury, in what company creative director Jayne Everett describes as “a fantastic spot in a very architect-heavy area”.
Despite its West End location, the showroom has been designed to reflect Naked Kitchen’s
origin story. “We decided to keep the industrial look of the showroom,” says Everett. “We have exposed steel pipework, which is very cool. We wanted to keep that look and feel, so it’s a nod back to our manufacturing heritage in Norfolk.” Everett is referring to Naked Kitchens’ headquarters, which is located in an enormous former RAF hangar. From a design perspective, Naked Kitchens makes all its own cabinetry, using a lot of timber,
which can be seen throughout the eight kitchen displays in the showroom. “We love to combine a lot of materials and we love colour,” says Everett. But when asked about her favourite part of the showroom, aside from the great team
of people, Everett cannot decide. “It changes all the time. All the kitchens are so different,” she says. “The Elmham is our big traditional shaker with gorgeous colours and a dramatic splashback, which is really fun. “Then we have our Harpley kitchen which brings in lots of interesting textures – it’s very
tactile with lots of reeded and castellated oak.” Naked Kitchens’ clients may come into the showroom with a set idea on what they want their new kitchen to be, but when invited to walk around the different displays, they can often change their mind once presented with the showroom’s diverse offering. “We have a diverse range of kitchens and encourage clients to explore their options – it’s not
one-size-fits-all. There’s lots of things the client can get their hands on,” she says. “For example, we have the most gorgeous cocktail bar that is just stunning. So many clients have seen it and said that they must find a way to have it in their new kitchen.” In a part of London that boasts many historical landmarks, Naked Kitchens is proudly offering its own piece of British heritage. kbbr
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