Shopfl oor analysis // Presentation packs
But if a digital presentation is so convenient, surely it’s a one-size-fits-all solution?
Apparently not. Stammers admits, “the exception is the over 70s age group. They’re not so well versed in digital options and still like printed versions.” That same exception to the rule also been observed by Tina Riley, managing
director of Modern Homes. “The majority of our presentation packs are indeed digital and now emailed,” she confirms, adding, “We do have some clientele who still don’t use email, so these are presented in a folder and posted.”
Costly considerations Aside from just the convenience, one of the most common reasons retailers give for
using digital presentation packs is that they felt they’re more sustainable. “We used to give a pack, which had the quotes and designs in,” says Guy Bullock, design director at The Design Studio Chorley. “Now we do this on a combined PDF for sustainability.” However, he also notes older clients get given a physical pack. It’s clear that there’s as much divide with clients as there is retailers over the
preferred way to display KBB projects. Although the stereotypically less tech-savvy older client seems to be the driving force behind the residual physical presentation old guard, does this mean that clients’ expectations have changed across the board? “Occasionally customers request a physical copy, but this has become less and
less common over the years,” notes Paul Rowes from Paul Rowes Kitchens. On the flipside, Kenneth Luck, managing director at Luck & Fuller, believes that
physical materials with strong branding have only become more important as the market continues to grow more competitive. “We brand everything we hand out to customers,” he argues, “it makes life easier for them when viewing multiple options from other showrooms.” Another common concern from
retailers we asked was the cost of a physical pack. “We are all digital,” said Stacey Allen, showroom manager at Bexleyheath Bathrooms, adding, “I’m looking at offering a package that the client can take
away, but I’ll need to charge more. Digital designs are usually all the client requires.” Of course, with the advent of new technology such as Artificial Intelligence and
the continuing sophistication of immersive design software, it’s likely that more and more retailers will continue to shift to a digital-based presentation style for their projects. However, many of our contributors also made a strong case for the continual impact of a truly well-done physical presentation folder. Just as the KBB industry is inundated with different design styles and aesthetic
preferences, it makes perfect sense that every retailer also has their own unique way of presenting designs. However they choose to show their hard work, it’s the client’s response and satisfaction that truly matters. A bit like the eternal cream-or-jam scone debate, both sides can at least agree that as long as that expectant consumer is happy at the end of the process, the proof is in the pudding.
kbbr
“How do you present designs to clients, and why?”
Lisa Kyme // Ripples London
We print designs onto our branded paper – it’s not shown on a screen. I’m very much a pen and paper style presenter and still prefer the look of a hand drawn design to anything created on a computer. Thankfully our customers seem to love it too!
Emma Mcloughlin // Regal Kitchens
We either present our designs to clients in our showroom or in their own home, depending on their preference. We also offer our clients the opportunity to take home physical samples, ensuring they feel totally confident in their choices.
Andy Slaven // ELS Bathroom & Kitchen Studio
We present our designs through both emails and hard copies if clients wish, on visits to
the showroom.
Emailed plans don’t include sizes on first set, sized plans are only given after signing up. We don’t charge for designs and this protects us to a point.
Occasionally customers request a physical copy, but
this has become less and less common over the years Paul Rowes, Paul Rowes Kitchens
46 kbbreview
" November 2024
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