Adopted Retailers // Sponsored by
adopted retailers Sponsored by
Leamington Kitchen
Company
Last month we introduced each of our three new adopted retailers. Over the next 12 months we’ll be following their progress through the highs and lows
of running a small business. This month we turn the spotlight on The Leamington Kitchen Company...
Words: Rebecca Nottingham 52 kbbreview
The M
eet Amanda and Tom Raine, two of the independent kitchen retail sector’s newest recruits. Last year, they took a huge leap of faith when they decided to bring their professional skillsets together
and start their own independent kitchen retail business. The Leamington Kitchen Company, located appropriately in the
couple’s hometown of Leamington Spa, combines Tom’s practical skills, developed from a career in construction management with Amanda’s experience as a senior marketeer in several major KBB suppliers. “Five years ago, we were redesigning our own kitchen and struggled
to find exactly what we were looking for in terms of price, design and service,” explains Amanda. “It became clear there was a real gap in the market for people like us looking for handmade wooden kitchens but at a more affordable price range than some of the well-known brands. “The idea of running our own kitchen business has been at the back
of our minds ever since. Then, last year, the opportunity presented itself and we just decided to go for it. We want our target audience to walk by, see the kitchens in our showroom and say, ‘I could really see that in my own home’. We want them to see themselves in us too and for their entire experience with us to be as enjoyable as we can make it.” Tom describes their target audience as those looking for £30-40k
kitchens, pitching it “above Wren and Howdens and below some of the well-known handmade kitchen brands”. “We want to be known for good quality, stylish kitchens but without
November 2024
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