Opinion
opinion // Garry Payne Time to hop on the bandwagon
Artificial Intelligence (AI) is fundamentally changing how all industries work and Garry Payne, managing director of Waste Maid UK, says the kitchen retail sector is no exception…
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itchen retailers have an incredible opportunity on their hands. AI can be at the forefront of what they do, from enhancing customer
experiences to increasing profits. Waste Maid is in competition with much larger
corporate behemoths and this means the stakes are high and every edge counts so I decided to jump on the AI bandwagon, starting with the most famous AI app out there - ChatGPT. Trust me, it’s been a game-changer. My written communication? Sharper. My product
descriptions? Much better. But here’s the secret sauce, ChatGPT is an outstanding brainstorming partner. It’s like having a world-class consultant in your pocket, ready to generate ideas. But don’t stop there. Grammarly is another
must-have in your AI toolkit. Whether you’re writing emails to customers or web content, it will keep your grammar tight and your style polished. Then there’s
Otter.ai, which takes the headache
out of transcribing meetings and notes, converting speech to text with remarkable accuracy and speed. Making sales consultations more about product and less about trying to keep track of customer’s’ requests.
Picture this: a customer lands on your kitchen
New Normal AI is rewriting the rulebook when it comes to
personalising the customer journey. Through data analytics and machine learning, AI can dig deep into a customer’s buying history, preferences, and even browsing habits. The result? Tailored product recommendations that make customers feel confident in selecting you as their kitchen supplier.
showroom website. Instead of generic product listings, they’re greeted with a selection that speaks directly to their tastes and needs. It’s not magic - it’s AI at work, using tools like Dynamic Yield or Bluecore. In retail, inventory management is both an art and a science. Get it wrong, and you’re either stuck with unsellable stock or scrambling to meet
Embrace AI, or watch your competitors speed past you
"
demands. Here’s where AI technology comes in to save the day. Tools like Inventory AI can optimise inventory management by predicting demand with stunning accuracy. How? By analysing everything from seasonal
trends to economic conditions, and even social media buzz. AI ensures that you have the right products at the right time, minimizing overstock and eliminating those costly “out of stock” situations that frustrate customers.
Virtual assistants Customer service is the beating heart of retail, and
AI is about to give it a serious upgrade. Virtual assistants and chatbots, powered by Natural Language Processing models, can handle a vast array of customer queries in real-time. Whether it’s where to park, opening hours, or booking showroom appointments, these AI agents can do it all. These platforms don’t just answer questions; they engage customers, guide them through their journey, and ensure they find what they’re looking for. While your AI handles routine queries, your human staff can focus on closing sales and delivering personalised service where it really counts. AI isn’t just another tool – it’s a strategic weapon
that gives you a competitive edge. Kitchen retailers who leverage AI for personalised customer experiences, efficient inventory management and targeted marketing will thrive. The kitchen retail industry will be redefined by AI, and those who don’t adapt risk being left in the behind. The choice is clear: embrace AI, or watch your competitors speed past you. kbbr
What do you think? We always want to hear your views and opinions, so email
editor@kbbreview.com to be featured in a future issue
November 2024
kbbreview
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iStock.com/aurielaki
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