News profile // Scott Rotchell
It’s not purely about the product – it’s about the experience of ownership that comes with it
a dedicated sales channel focused on this, and the aim is to ensure growth comes at a sustainable, scalable rate – without expanding in ways that dilute the brand or take it off in too many directions.
Premium retail has faced challenges. How do you stay competitive? It’s not purely about the product. At this level, people don’t buy something like a Rolex just for the product itself – it’s also about the experience of ownership that comes with it. At factory level, there’s a strong focus on consistency, quality and brand elevation, all of which require ongoing investment. Delivering consistently in those areas naturally drives referrals and repeat business, which is a significant part of our business locally. We also position ourselves to appeal not only to end customers but also to design professionals, and we work collaboratively with designers as a key part of the business.
How would you describe the culture at Poggenpohl? A lot of my colleagues have been with the business for many years, and over that time people really do become friends. There’s a strong sense of trust and support across departments, and a genuine willingness to help each other. I’m not looking to change that, because it’s a real strength of the business. What I do want to do is bring departments even closer together and continue to evolve the culture towards even greater openness. I don’t believe every decision should sit with one person, and this culture really supports that shared approach.
What does success look like in your first 12 months? The simple answer is delivering on the growth projections we’ve set out – and staying on track to achieve them. If I look back in 12 months’ time and we’ve maintained stability within the team, and we’ve improved the customer journey in a way that’s reflected in increased referrals and repeat business, then I would consider that a successful first year. kbbr
May 2026 kbbreview 9
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