Products
left The knurled handle of Armera’s Maze range
below Colour by Scudo’s Core Wall Mounted Basin Tap in Gunmetal at Harrison Bathrooms
water-using products don’t lend them to demonstration in the same way as others. The story you tell as a retailer has to be stronger as the products often can’t speak for themselves. In-depth product knowledge, or information readily at hand, will
help keep shoppers interested, along with beautifully-designed lifestyle full bathroom displays, display boards, and swatch boards. It’s also important to make sure you have all the knowledge to sell the benefits of certain technology, such as the water, and money- saving potential of CoolStart or cold start taps – the benefits of smart tech, such as convenience and greater accessibility, and the benefits of certain finishes such as PVD, which is incredibly hardwearing. Bagnodesign offers curated display, Hansgrohe offers an
“immersive product experience and in-depth training, BC Designs supports retailers with swatch boards that showcase the full range of available finishes, while Harrison Bathrooms is heavily invested in brassware sampling, providing display boxes that showcase all of its finishes. Armera’s says its catalogues are easy to navigate so as to not
overwhelm the customer, while a 15-year guarantee assures homeowners that Armera products are designed to last. hib. has also recently created a display tower, featuring shower
components and taps which can be picked up, interacted with and moved around the showroom, helping customers to see and feel the quality but also compare the tap with the furniture or sanitaryware they are interested in. Obviously, the above is not an exhaustive list, but a flavour of the
support on offer. For Aqualisa, “experiential selling is crucial”, says the company’s
head of commercialisation, Michael Bennett. Smart showering and advanced brassware really come to life when customers can see and interact with them. Whether that’s through live displays, working demos or digital interfaces that showcase features like app control, lighting and personalisation. He sums up: “Strong storytelling around benefits is key – and
providing substantial assets including video for this has been an important element. Rather than focusing solely on features, helping retailers communicate the real-life advantages, such as convenience, safety, water savings and a more personalised routine, makes it easier to convert interest into sales.”
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kbbreview
May 2026
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