New opening
development and the Ebury Bridge Road [residential development] across the street, we knew there was an appetite to upgrade the area, and there is certainly a need for care beds in Westminster Borough … There’s a demand for C2 use, and we got a favourable outcome from the planners.” In all, the project took around five years from start to finish, with the planning application submitted in September 2020 and planning consent being granted in June 2021. Demolition works, which included the removal of underground petrol tanks, began in November 2021, with the construction of Loveday Belgravia beginning in May 2022 and finishing on 29 November 2024 – meaning that the build itself took approximately two and a half years. Paul tells me that while there were
“delays in construction that were attributable to a few factors,” the build largely went according to plan, albeit finishing later than originally envisaged. One issue that arose stemmed from the
Suppliers list
Contractor – Gilbert Ash Architects & interior design – EPR Architects Furniture – upholstered furniture by PS Interiors; hard furniture by SNO Furniture Beds – Opera Beds Flooring – LVT by PlusFloor; carpets and rugs by Eaton Square Flooring Bathroom fittings – Fitzroy of London; Gessi; Roca Laundry – Miele – supplied by Allsop & Francis Kitchen – GastroNorth Technology – Lutron lighting controls, Sonos Audio, Samsung TV systems – supplied by Perfect Integration Acoustic monitoring – Adaptive Care Hydrotherapy treadmill – Syspal/Hydro Physio
use of the waterstruck bespoke bricks that give the exterior of Loveday Belgravia its distinctive look. When the bricks arrived from their European supplier, many were beyond the British Standard brick tolerance range and thus unusable, meaning that the contractor had to sort through the bricks “a lot closer than would normally be the case” in order to filter out and discard those that were unsuitable. Loveday refers to Loveday Belgravia as embodying its “third iteration of design,” which builds upon –and then goes beyond – what the provider has already created at luxury residences such as Loveday Abbey Road.
“When the design work kicked off
for Belgravia, the natural instinct was to follow what we did before,” says Paul. “But then we made a decision to really enhance the hospitality and luxurious feel of the property and not tailor it specifically for people living with dementia – which then allows you to have a wider scope in terms of interior design and colour schemes and fixtures and fittings.” In fact, so pleased are Loveday with their
new Belgravia residence that the provider plans to upgrade its existing properties to bring their interior design closer to that of the Belgravia flagship, and in doing so incorporate the knowledge and expertise that Loveday has gained along the way into its design standards for future projects. As Paul explains: “There’ll be certain things that we will look to do in order to bring those properties in line [with Loveday Belgravia]. Probably not so much in terms of the building fabric, but some of the interior finishes and furnishings and things like that.”
16
www.thecarehomeenvironment.com June 2025
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