Interior design
A matter of Principle: aspirational care home interiors
Principle Care Homes - co-founded by Ashish and Nisha Goyal, nephew and niece of Hallmark Care Homes founder Avnish Goyal – are to launch their first homes in Fleet and Chelmsford. Here, with Bernard Interiors founder and managing director Jen Bernard, they explain how they intend to break the mould for building and operating luxury facilities
We have ambitious plans to create a new generation of care homes, starting with Heron Manor in Fleet, Hampshire. We want to challenge the status quo to create care home interiors that have zero compromise on style while still providing the highest level of quality care. After a year planning the creation of something really special, work has commenced on Heron Manor. This new 60-bedroom, purpose-built care home will provide quality residential, nursing and specialist dementia care - plus a host of fabulous facilities.
These will include a hydro-pool, fitness studio, physio suite, private dining, café/ bistro, hair salon/nail bar, landscaped gardens, putting green and upper-floor terraces. It will offer various room sizes, including one-bedroom suites, plus a kitchen pantry and spa bathrooms. Built and operated by Principle Care Homes, the focus is on steady and sustained growth in the care sector, with an uncompromising eye on quality care. A second project is already underway in Chelmsford, Essex.
At Principle Care Homes, we are
well-versed in care. Our family operates Hallmark Care Homes and growing up with the brand since we were children meant visiting residential care homes, attending awards evenings and dinner events and
Ashish and Nisha are challenging the status quo of the care industry, so it was imperative the interior scheme reflected this
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Heron Manor coffee bar
even discussing care provision over the family dinner table. In recent years, we have immersed
ourselves in the operational side of the Hallmark business, learning the key challenges in delivering quality care provision. Working to such a high standard at the large Hallmark brand means it has taken us a while to arrive at our standout proposition. After buying the Heron Manor site in early 2020, we have carefully spent the last 18 months formulating our unique offering to present to the market, answering issues in the care sector and creating a stand-out brand for residents and the operational team.
A fresh approach We are not afraid to do things differently and push the traditional boundaries in care provision. There will be trained specialists within the operational team, such as a
gardener to assist in the winter garden room, a pastry chef to assist in the kitchen pantry, and even a driver trained in care on hand to take residents out for impromptu shopping trips. We are not afraid to do things differently and push the traditional boundaries in care provision. The creation of a hydro-pool, fitness studio and physio suite will focus on supporting our residents with their agility and mobility, while having a trained physiotherapist on site means we can offer holistic care to our residents at a key time in their life.
Creating intentional spaces As well as creating intentional areas in the form of the pantry kitchen and winter garden, end-of-corridor spaces have also been deliberately designed as destination zones. We wanted feature spaces where
www.thecarehomeenvironment.com January 2022
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