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Cover story – advertising feature


Innova Care Concepts – creating beautiful spaces for residents and staff alike


Joe Hulbert, sales director of Innova Care Concepts, explains how innovative design can make life in the care sector better for everybody


In the last 10 years there has been a huge change in the way the care industry approaches design – a shift away from the typical clinical environment towards spaces that are inviting not just for residents and visiting family, but for staff working in the sector, too. Staff recruitment and retention is a key issue facing social care, so creating and investing in interiors that workers want to return to, day after day, is absolutely crucial. As Tracey Richards, director of Three Nine Designs, puts it: “Technology has made it easier to turn a care home into a home rather than an institution. Furniture has become more stylish and comfortable; flooring has become easier to clean with options to design patterns and wood effects that have slip ratings that only safety floors


would have previously offered, and even lighting has stopped looking like hospital fixtures and more like a hotel while still giving out the correct LUX levels. This all adds to a care home feeling more like an inviting and homely space to live in.”


Places of work as well as places of residence Innova Care Concepts exists to enhance the quality of life of every person living or working in an environment where care is provided. By creating the world’s most innovative and perfectly designed healthcare equipment and furniture, we make sure that residents and staff alike love spending time in their tailored care environment. The inspiration behind Innova’s new Infinitum Furniture range is to create homely, spacious interiors that embrace a modern ‘boutique hotel’ feel. As many customers will be downsizing from a larger home, it is important for the homes within which this furniture sits to be stylish as well as practical for active lifestyles. Above all else, the next generation of care homes and retirement villages must not only meet the needs and aspirations of an aging population – they must also be high quality and beautiful spaces where residents and staff enjoy spending their day. From lounging to welcoming reception spaces to calming boudoirs, Infinitum


CARE HOME


ENVIRONMENT


Volume 7 Issue 4 April 2022 www.thecarehomeenvironment.com


Innova - creating beautiful


spaces for residents and staff The seven-year itch: the care home market since 2015 Dementia: the benefits of cognitive rehabilitation


Furniture is underpinned by subtle refinements that enhance comfort depending upon environment. This collection delivers a balance between function and cost, high-end design, and technological innovation whilst placing no limitations on infection control, hygiene standards, and, of course, aesthetic value. According to Fraser Tennent, product design consultant at Innova: “People are not just looking at the building when making such a huge life decision. They are looking for a lifestyle, to feel part of a community and to have their own safe, secure space


Recruitment and retention is a key issue facing social care, so creating and investing in interiors that workers want to spend time in is absolutely crucial


6 www.thecarehomeenvironment.com April 2022


THE


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